Senior Director, E2E Channel Platforms Creation (Occasions-Led)

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

December 8, 2023

Shift:

Job Description Summary:

Estimated Travel:  25%

This is a newly created position in our Global Customer & Commercial function.  The role focuses on the delivery of Omni-channel Growth Platforms with our Global Customers. By working closely with our Top Global Customers, IMX, Marketing Category Teams and our nine Operating Units (OUs) the role ensures customer relevance in the early stages of program design to accelerate sell-in of omni-channel programming. The objective is to accelerate incidence- and NSR growth with the Top customers and TCCS, secure more shopper and consumer data for future TCCS marketing efforts and solidify our TCCS’ position as our global customers’ most valued FMCG partner.

Focus, Scope, & Impact:

• Lead and implement end to end, fully integrated e2e Pervasive Growth Platforms (Meals, Breaks, Hydration…) for all key channels - that are activated always on (52 weeks a year) with fully integrated pre-store and in-store activation for consistent, integrated and efficient activation of all key touchpoints along the path to purchase in key channels to drive trip conversion (pre store, in store, post store)

• The role leads the delivery of these Always on Path to Purchase Activation Platforms: science-informed, leveraging all the available insights in TCCS to deliver relevant content and impulses pre-store and instore, incl concepts for merchandising material with fit for purpose with high relevance for our consumers AND customers. Closing the loop between engaging our consumers and making them buy us.

• To maximize transactions, the growth platforms need to be designed to include relevant consumer/shopper proposition & mechanic that is effective in the respective channel –leveraging a mix of affordability propositions AND premium offers to balance incidence growth as well as mix.

• The role works closely with IMX and OPEN X/ Studio X to design and deploy these e2e growth platforms, leveraging visual identity guidelines for Customer and TCCC categories and work collaboratively with Design (dos & don’ts, shopper didactics, principles, look & feel, etc.) to integrate Customer- and TCCC requirements towards impactful and consistent in look & feel (for both the Customer and TCCC Brands) and thus ensure scale and speed in deployment.

• Impact: Accelerate basket incidence growth

Qualifications & Experience:

• 10+ years of leadership experience in agencies/ IMX, customer, commercial, operational marketing. 

• Strong networking, planning and project management skills.

• Strong customer understanding from an execution perspective.

• Ability to think from planning to execution and solid system commercial and brand management.

• Desirable to have candidates with Bottler experience.

Work Focus:

• The role requires a broad and deep understanding of what is required by our consumers, shoppers, and customers for impactful trip conversion – as well as a proven experience in creating added value programs for customers, leveraging customer pressure points and -strategies to create traction for our programs, understanding what makes POS material impactful and what drives transaction- & trial, leveraging promotions, assets, partnerships, merchandising.

• Beneficial: proven understanding of how to leverage “perfect store” designs for our own strategy deployment while incorporating global RGM strategies and OBPPC guidance, tapping into Category Management, PICOS as key enablers.

• Requires strong leadership and accountability to influence our cross-functional system teams towards consumer-, shopper AND customer-relevant activation plans that drive revenue and profit growth with a sustainable long-term competitive advantage.

• Lead x-functional and x-system teams towards end to end and fully integrated path to purchase activation plan, brief marketing for comms requirements, co-develop plans with bottlers.

• Provide powerful insight into reason why for specific touchpoints for category growth opportunities to customer teams and category leads.

• Manage customer specific DME as well as DME allocated to perform the work in scope.

Communication Focus:

• Internal communication includes providing direction and integrating plans with marketing/ category regarding communication and activation needs and key touchpoints material.

• External communication includes customer engagement, bottlers agency man