Adobe Campaign Lead Developer

Job Title: Adobe Campaign Lead Developer

Location: U.S.-based (onshore). Hybrid/remote (Preferred but not restricted to Philadelphia or Atlanta USA).
Type: Full-time, client-facing

Role Summary

Lead end-to-end strategy and execution of email and direct mail programs on Adobe Campaign (v8/Classic) for a major telecommunications client. Own campaign intake→build→QA→launch→reporting, guide an offshore/onshore pod, and partner with marketing, data, and CRM teams to deliver timely, compliant, high-impact communications. 

 

 

Key Responsibilities

• Campaign leadership: Own calendar, briefs, targeting rules, build/QA, and launches for Email & Direct Mail; ensure on-time, error-free delivery with clear stakeholder updates. 
• Audience & personalization: Translate business asks into segments and dynamic content using Adobe Campaign data model and templates; manage suppressions/seed lists and opt-in/opt-out compliance. 
• Direct Mail orchestration: Coordinate list pulls, QA, creative specs, vendor handoff, and match-back reporting for DM alongside digital touchpoints. 
• Cross-functional partnership: Work with client data/analytics teams to ensure smooth execution across martech. 
• Governance & quality: Uphold brand, legal, and privacy standards (CAN-SPAM/GDPR/CCPA); maintain documentation, playbooks, and campaign audit trails. 
• Team guidance: Provide day-to-day direction to Adobe Campaign developers and analysts; review builds, unblock issues, and maintain SLAs.  

 

Required Experience & Skills

• 5+ years of hands-on experience as a developer for Adobe Campaign v7/v8, with deep functional and technical understanding; leading email programs; multi-channel exposure (Email & Direct Mail). 
• Excellent stakeholder communication, prioritization, and project leadership in a fast-paced, enterprise environment. 
• Strong segmentation and campaign workflow experience; comfortable translating requirements into executable builds and QA plans. 
• Working knowledge of SQL for audience creation and troubleshooting; comfort with HTML/CSS for email template QA. 
• Familiarity with integrations across CRM systems (Salesforce/Microsoft Dynamics) and Adobe stack (AEP/Analytics/Target) is a plus. 

Nice to Have - Adobe Campaign certification (ACE), experience with transactional/real-time messaging, and exposure to FDA/API/SFTP integrations.