AVP, Digital - Onboarding

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

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About This Position

The AVP of Digital Onboarding leads the design and execution of seamless onboarding experiences across Voya’s digital platforms for individuals, employers, and intermediaries. This role ensures customers quickly realize value from digital solutions, reducing friction and accelerating adoption.

Responsibilities

Onboarding-Specific Focus

·Design guided, frictionless onboarding journeys across products and channels.

·Partner with engineering and UX to deliver scalable onboarding flows (SSO, automated setup, API-first integrations).

·Leverage AI and analytics to personalize onboarding experiences and identify friction points.

·Align onboarding KPIs with business goals (time-to-value, adoption rates, NIGO reduction).

·Lead cross-functional pods; mentor Product Owners and enablement teams.

·Shape modular, persona-based onboarding aligned with Voya’s adaptive digital model.

·Use data insights to refine onboarding strategies, improving satisfaction and retention.

Core Product AVP Responsibilities

• Customer & Market Insight: Engage regularly with customers and user research teams to uncover pain points and unmet needs. Analyze market trends, competitive landscape, and customer feedback to inform product strategy. Design and execute research plans to validate hypotheses and define customer value.
• Product Strategy & Vision: Define and communicate a compelling product vision aligned with business goals. Own the product roadmap, ensuring it reflects evolving customer needs and market dynamics. Prioritize features and initiatives based on impact, feasibility, and strategic alignment.
• Execution & Delivery: Translate product strategy into clear, actionable requirements and user stories. Collaborate with engineering, design, QA, and other stakeholders to deliver high-quality solutions. Define success metrics and track performance against KPIs to ensure product impact.
• Cross-Functional Leadership: Serve as the voice of the customer across the organization. Partner with UX to validate designs and ensure intuitive user experiences. Work closely with product marketing to support go-to-market efforts and ensure timely release communications.
• Continuous Improvement: Lead quarterly roadmap reviews to reassess priorities based on customer feedback and business needs. Champion product adoption and gather insights to inform future iterations. Foster a culture of collaboration and knowledge sharing across the product management community.
• Operational Excellence: Define clear milestones and delivery timelines in collaboration with cross-functional teams. Facilitate backlog grooming, sprint planning, and release readiness activities. Identify and remove blockers to ensure smooth product development cycles.

Requirements

• 10+ years in product management or digital onboarding leadership.
• Demonstrated experience in designing scalable onboarding journeys for B2C and B2B platforms.
• Strong understanding of API integrations, SSO, and automation.
• Experience applying AI/analytics to user experience personalization.
• Proven leadership of cross-functional pods and mentoring product teams.

Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibi