Senior Marketing Manager

Senior Marketing Manager

Location: Leesburg, VA
Company: VB Spine 

Looking to lead strategy that truly makes an impact? At VB Spine, you’ll be part of a mission-focused organization driving innovation in spinal care and supporting surgeons during life-changing procedures. We’re seeking an experienced, strategic leader to own the vision, performance, and growth of a product segment in a fast-paced, highly collaborative environment.

In this role, you’ll lead product and marketing strategy end-to-end—from segmentation, positioning, and pricing to forecasting, messaging, and commercialization—while partnering closely with sales, clinical, and cross-functional teams. You’ll also play a key role in developing talent, shaping go-to-market strategies, and influencing business outcomes across the organization.

What You’ll Do: 

• Lead the team responsible for the strategy and performance of a product segment
• Responsible for the marketing plan: its creation and execution
• Challenge team to employ appropriate segmentation, targeting and positioning methods
• Identify opportunities to modify pricing strategy based on market conditions and product lifecycle
• Understand P&L
• Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders
• Develops and works with a sales strategy for a specific channel, product, and market.
• Develops new strategies, sales tools, and communication plans of various products and customer bases.
• Collaborates cross-departmentally to participate in the NPD process
• Able to write key documents:  business reviews, marketing strategies, proposals and recommendations.
• Develops a publication and messaging strategy in concert with the clinical evidence generation strategy.
• Develops accurate volume forecasts grounded in an understanding of market and trial dynamics.  Prepares forecasts that reflect potential risk and uncertainty.
• Establish metrics to determine if marketing objectives have been effective in driving customer engagement
• Identify and implement breakthrough solutions across cross-functional teams, demonstrating business influence
• Develop employees, which includes hiring, communicating company policies, coaching, developing and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures
• Responsible and accountable for actions promoting an environment that fosters personal growth and development

What You Bring:

• Bachelor’s degree required
• MBA preferred
• 10+ years of work experience required
• 7+ years medical device or marketing/sales experience preferred
• 4+ years of people management experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Why VB Spine? 

We believe in growing talent from within. At VB Spine, you’ll get the training, mentorship, and support you need to build a strong foundation in the medical sales field. You’ll work alongside a high-performing team, gain valuable operating room experience, and take your first step toward a rewarding and meaningful career. 

Compensation: 
Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. The typical pay range for this position is<