Principal Associate, Brand

Principal Associate, Brand

Capital One Auto is seeking an innovative and data-driven Brand Principal Associate to help lead brand marketing efforts for the Auto line of business. This associate will play a critical role in our B2B growth strategy, focused on acquiring new customers and building a seamless, branded dealer journey. 
 

This role requires a mix of omni-channel marketing expertise, proactive approach to becoming a subject matter expert in our dealer offerings, understanding of marketing execution, marketing analytics and the ability to identify and continuously drive optimizations. You will be responsible for leading and coordinating the brand strategy, creative development process, and compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts. This business integrated role creates a powerful opportunity to take your influence, marketing strategy, and brand skills to the next level.

 

Responsibilities:

• Act as the Brand representative for dealer acquisition autonomously driving strategic brand marketing goals

• Lead strategic brand development of ongoing and new acquisition campaigns and testing initiatives for the Auto business

• Develop creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables

• Develop creative briefs, work closely with creative partners to bring the business intent to life via compelling marketing deliverables along with facilitating the creative-to-execution process handoff, gaining deep understanding of the nuances of our channel-specific execution systems, processes and procedures

• Collaborate with analysts to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams

• Tell consistent and compelling stories about our products and services, while also championing our brand and the dealer experience

• Influence internal decision makers with formal recommendations and informal networking through excellent communication

• Act as a steward for well-managed processes, identifying opportunity gaps where uncovered

 

This Associate should bring:

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactiveness and reactiveness, and drive for results

• Experience leading and managing creative processes, working with creative teams

• Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

• Multi-channel marketing and direct response experience, including direct mail, e-mail, social, web and app marketing.

• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach

• A curious mindset, ready to dig in on automotive dealer attitudes/behaviors/trends and draw implications for marketing

• Highly effective communication skills with outstanding writing, editing, and presentation abilities
   

Basic Qualifications:

• Bachelor's Degree or military experience

• At least 5 years of experience focused on direct response marketing, brand marketing, B2B marketing, or corporate communications (or a combination)

• At least 3 years of experience in a marketing department for a Fortune 500 company, or at least 3 years of experience within an advertising or marketing agency
   

Preferred Qualifications:

• 3+ years of experience in financial services marketing or B2B SaaS marketing

• 2+ years of experience presenting to senior leadership

• Experience with automotive B2B marketing
   

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

The minimum and maximum full-time annual s