Director / Sr. Director ,Growth Strategy & Demand Gen

At StarTree we're a group of passionate individuals that desire to improve the lives of many by developing tools and technologies that support availability and speed in the world of real-time analytics. 

Our aim is to make it simple for every company to delight their users - external and internal - and create new revenue streams from their data, by building the world’s most comprehensive and accessible cloud analytics system.

About the Team: 

The Marketing team is responsible for creating and capturing demand for StarTree and Apache Pinot. The global team is fast-paced, high-velocity, and partners closely with the revenue, product, partner, and developer relations teams. The focus is always on creating engaging, educational experiences & content to build StarTree (and Pinot) awareness, and growing StarTree via supporting sales-led pipeline creation and free trial Product-led growth (PLG) revenue.

About the role:

We are seeking a dynamic and results-driven growth leader to join our marketing team at StarTree. The candidate will be responsible for developing StarTree’s growth strategy across three funnels: Product-Led Growth (Bottoms up), Enterprise sales / target accounts (Top down), and supporting channel sales. The candidate will build quarterly demand strategies in partnership with marketing, product, sales & channel leadership, while building and leading a small team. This role requires the ability to build comprehensive campaigns that are delivered across channels, but also be a player / coach leading the team. Particular areas of depth we’d like to ensure the candidate possesses include SEO, SEM, and cross-channel campaign strategy implementation & measurement.

Key Responsibilities:

• Report to the Sr. Director, Web & Digital Marketing and lead demand strategy & execution: Build the team and provide frameworks / processes to launch campaigns that are sales-aligned, with attention to results on pipeline and revenue outcomes against targets.
• Drive all digital lead gen activities (PPC, display, email campaigns, vendor discovery, etc.)
• Manage the Marketing Calendar, and use it to steer a unified outbound/inbound campaign motion
• Work with the SDR team to scale up lead nurture to maximize revenue opportunities
• Collaborate with Customer Success to boost expansion across strategic accounts
• Provide ops and demand gen support for virtual and physical events
• Coach internal teams on the best practices for demand generation, lead handling, outreach, and more.

What We're Looking For:

- 10-15 years of experience in demand generation, with 5+ years of leadership.

- Experience working for startups in the data & analytics space, ideally with some open source commercialization experience. 

- Previous responsibility for owning pipeline targets and marketing contribution.

- Experience fueling the free trial / PLG motion with high quality trialers, and supporting the free trial nurture strategy.

- Experience building integrated cross-channel campaigns.

- High level of knowledge of Google AdWords + LinkedIn Ads.

- Experience managing agencies that support paid + organic strategies.

- Experience using intent platforms like 6Sense as a foundation for growth strategies.

- Highly organized and detail-oriented, committed to results, with a highly collaborative working style.

- Ability to adapt quickly to changing environments and priorities.

The base salary range for this US full-time position is $180,000-220,000 subject to experience and standard withholding and applicable taxes. Additionally, new hires receive competitive and compelling equity grants, and access to a comprehensive benefits offering. The base salary range reflects the minimum and maximum target for candidates. The Salary and Equity compensation offered may vary depending on factors including: location, skills, experience, and the assessment process.d

About StarTree:  

StarTree is a cloud-based software company that enables business customers to derive advanced insights from real-time and historical data. StarTree was founded by the core software engineering team and inventors of Apache Pinot, which currently powers hundreds of user-facing applications at companies across industries, including LinkedIn, Uber, Target, 7Eleven, Etsy, Walmart, WePay, Factual, Weibo, and more. StarTree Cloud has enabled even more companies to deploy and operate real-time analytics at scale, including Stripe, Sovrn, Roadie, Just Eat Takeaway.com, Dialpad, Guitar Cente