Sr. Product Analyst (CRM)

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.

What We're Looking For

As a Senior CRM Analyst, you will play a key role in informing our CRM strategy and ensuring data-driven decisions. You will serve as an analytical partner for the CRM team, transforming complex data into actionable strategies and influencing the direction of our customer communications.

Key responsibilities:

• Informing CRM Strategy: Act as the key analytical owner for customer segments. You will conduct advanced, in-depth analysis of customer behavior, identifying and modeling key drivers for engagement, retention, churn, and LTV to influence the strategic direction of our CRM campaigns.

• Analyzing Customer Journey & Lifecycle: Conduct complex analysis of the entire customer lifecycle to identify key moments of friction and opportunity. You will provide data-driven recommendations to CRM Managers to help them optimize onboarding, retention, and pre-churn journeys.

• Leading Experimentation & Analysis: Partner with the CRM team to design, monitor, and analyze complex A/B and multivariate tests. You will own the analytical lifecycle from hypothesis validation and statistical design to post-test analysis, delivering clear insights on what drives user behavior.

• Advanced Analytics & Reporting: Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights. You'll conduct complex root-cause analyses on performance trends, presenting your findings and recommendations to both technical and senior-level stakeholders.

• Project Leadership & Mentorship: Lead complex analytical projects with manageable risks and resource requirements. Serve as a valuable support resource for colleagues, mentoring junior analysts and explaining complex concepts to the team.

Required skills:

• 5+ years of experience in a CRM, Marketing, or Product Analyst role.

• Advanced SQL skills, including complex joins, subqueries, and analytical functions (e.g., window functions).

• Advanced knowledge of A/B testing, including experimental design and statistical analysis.

• Advanced proficiency with data visualization tools, eg, Tableau.

• Experience with Cohort Analysis and a deep understanding of the customer behavioral lifecycle.

• Experience with subscription-based monetization.

• Intermediate knowledge of Python.

• Proven ability to work independently with limited supervision on problems of diverse and complex scope.

• Excellent communication skills, capable of explaining complex concepts to both technical and non-technical stakeholders to build consensus.

Nice to have:

• Knowledge of marketing attribution models and/or tools.

• Experience with offers, vouchers, or other loyalty/incentivization strategies.

Candidate journey: ⭕️ Recruiter call ➔ ⭕️ Technical conversation ➔ ⭕️ Meet the hiring manager ➔ ⭕️ BC task ➔ ⭕️ Meet the leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive