Director, Marketing

Fender Musical Instruments Corporation (“FMIC”) is located in Hollywood, CA. Our brand mission is to serve players and creators at every stage with products and brand experiences that fuel the pursuit of musical expression. Within FMIC Marketing we are building a global community of active players, creators, fans, followers, artists, and influencers across all our physical and digital products and channels. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are currently searching for a Director of Marketing, Presonus to join our global marketing team, based in Los Angeles, CA. This role will manage all marketing activities for the PreSonus hardware and software business. The ideal candidate will lead the development and execution of the integrated marketing plans and marketing mix to elevate the brand, expand and engage the user base, and grow market share. The ideal candidate will leverage their obvious passion for brand development and audience growth, together with their passion for music creation & music production/culture and working knowledge of associated hardware and software product categories and experiences. Functional areas include: Advertising, Content, Social Media, Trade & Retail Marketing, Artist / Producer & Influencer Marketing, Growth & Digital Marketing, Paid Media, CRM, PR, Data/Analytics teams to achieve company goals.

Essential Functions:

• Work alongside FMIC senior marketing leaders to strategically guide the development and positioning of the PreSonus brand, and create demand for its primary product categories, including the Studio One DAW and associated software.
• Lead, develop & drive implementation of the FMIC integrated marketing process for PreSonus Hardware (Monitors, Mixers, Interfaces, etc…), Software (Studio One), and other product lines as assigned, from consumer marketing to trade marketing.
• Lead an on-going integrated marketing process to ensure timely development and delivery of innovative marketing strategies and tactics across all functional teams and resources including Creative, Content, PR, Social Media, Paid Media, Digital Marketing / CRM, SEO/SEM, Artist Marketing, Influencer Marketing, Retail, Trade Marketing, Regional marketing and events.
• Captain development of the PreSonus digital ecosystem including integration of hardware, software, eComm, owned channels, and 3rd party channels, via collaboration with FMIC leaders of eComm, Social Media, Paid Media, CRM, Data/Analytics, PR, Retail, Trade, Artist/Influencer Marketing, and more.
• Strategically support the development and growth of a highly engaged, productive, creative, and diverse community of creators, artists, producers and influencers via best in class influencer marketing & program development, digital storytelling, direct commerce, and affiliate/content marketing strategies to both authenticate the brand, support widespread adoption and ultimately drive substantial LTV.
• Develop and deliver marketing briefs to internal/external creative teams, agency partners, and freelancers to inspire and guide creative development. 
• Be the consumer champion – take the lead as owner of customer journey, develop the journey map, and be the voice of the consumer and protector of the brand.
• Partner with in-house data/analytics, CRM and software/hardware product teams to capture and utilize consumer research/insights to ensure all marketing programs are targeted to drive the right brand strategy with the right consumer.
• Partner with PreSonus Product and Sales organizations to establish a rolling 12-month product launch & product line marketing calendar and strategies targeting existing and new creator segments across both direct and indirect sales channels.
• Support a seasonal & on-going GTM process across Product, Marketing, Sales & Operations, through ongoing communication, tool/asset development, and creation/delivery of presentations supporting key new product introductions.
• Budgeting – Lead the annual and quarterly budgeting process for PreSonus, set target spending parameters for assigned initiatives, help negotiate and maintain costs across functional departments, and track budget expenditures for planning & reporting purposes.
• Reporting – Lead the on-going recapping and evaluation of initiative execution in order to show results, share learnings and inform future planning. Prepare integrated marketing updates, status and monthly reports, and presentations for management and senior leadership team as needed. 
• Stakeholders -- Maintain effective working relationships with internal partners across Marketing, Pr