Senior Manager, Technical Marketing - Craft Education

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career.

 

Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all.  

 

At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs.  Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs.  Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits.

 

Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs.  We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.  

 

If you’re looking to join the work-based learning revolution, we’d love to talk with you.  At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development.  We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.

The Senior Manager, Technical Marketing will lead a team to achieve step-function growth by leading marketing and lead generation. The Senior Manager is a B2B2C marketer who is responsible for developing and executing a performance marketing strategy. They effectively target decision makers and decision influencers to drive enterprise-level sales and partnerships of apprenticeship management platform, data tools and future products.

The Senior Manager, Technical Marketing has deep experience in SaaS marketing or similar business models and is well-versed in partnering with sales and working across growth marketing disciplines including demand generation, digital & social, events & conferences, and partner marketing. They will deliver results in a fast-paced startup environment.

Responsibilities

• Develops and executes on a marketing strategy that aligns with Craft’s business objectives and growth goals
• Delivers qualified leads via demand generation and lead acquisition
• Refines the company’s brand positioning and product messaging ensuring clear market differentiation
• Develops a comprehensive content strategy that educates, engages, and nurtures prospects through the buyer’s journey.
• Builds, leads, and mentors a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Creates a robust marketing analytics framework to track KPIs including campaign performance, user engagement, ROI, and conversion rates
• Continuously optimizes marketing strategies based on data insights and market feedback.
• Performs other job-related duties as assigned.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities.  The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge, Skills, and Abilities

• Analytical and data-driven mindset, with a bias toward experimentation to optimize marketing efforts and maximize ROI.
• “Figure it out” mentality. Ability to thrive in a fast-paced, ambiguous startup environment.
• Exceptional communication and collaboration skills, with the ability to engage and influence cross-functional teams and senior stakeholders.
• Highest level of integrity and professionalism.
• Proven track record of developing and executing successful performance marketing, in partnership with Sales, with a willingness to tackle hands-on work and higher-level strategy.
• Prior success executing omni-channel marketing and account-based marketing.

Education          

• Bachelor’s degree in business, marketing, finance or related field.

Experience

• 7+ years of experience in B2B2C marketing, including experience at a hig