Lead Loyalty Marketing Consultant - Fresh (P391)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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Loyalty Marketing Consultant (Grade 3): Fresh

 

SUMMARY: As an 84.51° Lead Loyalty Marketing Consultant, you will be responsible for leveraging our Best Customer Communication solutions to drive loyalty with our large-scale supplier partners. This includes owning a portfolio of clients and partnering with them to ensure that the right offers are secured for the rights brands and delivered to the right customers.  This role will include a specialized scope and accountability for our Fresh business, helping to secure loyalty support from fresh suppliers across meat and seafood, produce, floral, and deli bakery.  This role will require strong partnership with our Kroger Merchandising teams and internal Strategy & Acceleration teams to align category and department objectives with potential activations that will drive mutual benefit for Kroger customers.

 

RESPONSIBILITIES:

• Lead our holistic Loyalty engagement with fresh suppliers
• Partner with 84.51° Kroger Merchandising community to understand Fresh category goals
• Provide strategic recommendations on how best to leverage our loyalty tactics to achieve category goals and help drive long-term loyalty for our fresh business
• Accountable for achieving annual business goals and client-portfolio growth targets
• Execute against strategies to enable achievement of short-term incentive plan targets
• Develop and drive operational efficiencies with customer insights during the planning and nomination periods

 

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Knowledge of the Best Customer Communication inventory and differentiation in the marketplace
• Proven client leadership skills; ability to develop relationships and influence with independence
• Ability to influence leaders based on insights
• Analytical acumen to make decisions; understand and optimize campaigns
• Strong interpersonal skills and ability to partner on behalf of the client
• Demonstrated ability to build and maximize relationships with both internal and external partners
• Excellent communication, presentation, and interpersonal skills
• Demonstrated ability to share actionable recommendations in a concise and persuasive manner
• Bachelors' degree B.A. /B. S or equivalent work experience
• 6+ years in Marketing, Loyalty Marketing, and/or sales responsibility

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