Chief Marketing & Fundraising Officer

Chief Marketing & Fundraising Officer

Job Description

The Chief Marketing & Fundraising Officer (CMFO) is a key member of Good360’s Executive Team, responsible for driving the organization’s brand strategy, marketing initiatives, communications, and individual giving programs. This dynamic leader will oversee cross-functional teams to elevate Good360’s visibility, grow revenue through strategic fundraising, and strengthen our brand presence globally. The CMFO will play a pivotal role in shaping the future of Good360, ensuring that our mission and impact resonate with stakeholders around the world.
How Good360 is Closing the Need Gap

As the global leader in product philanthropy and purposeful giving, Good360’s mission is to close the need gap by partnering with more than 400 socially responsible companies to source highly needed donated goods and distribute them through our network of more than 100,000 diverse nonprofits that support people in need. Good360 is the link between organizations with so much to give and communities in critical need, closing that gap and opening new opportunities for all. Good360 has distributed more than $18 billion in needed goods, including more than $3 billion in goods in 2023 alone. Good360 is the #2 charity on the Forbes list of America’s Top 100 Charities and has a 4-star Charity Navigator rating. The organization has also been recognized as both a top workplace in the Washington, DC metro area (by the Washington Post) and as a top nonprofit to work for in the United States (by NonProfit Times).   

Key Responsibilities:

• Strategic Leadership: Develop and execute comprehensive marketing, branding, and fundraising strategies aligned with Good360’s mission and growth objectives. Provide visionary leadership to position Good360 as a leader in product philanthropy and purposeful giving.
• Brand Management: Lead the evolution of Good360’s brand to ensure consistency, relevance, and resonance with key stakeholders, including corporate partners, donors, nonprofits, and the general public. Drive brand awareness through strategic campaigns, storytelling, and thought leadership.
• Marketing & Communications: Oversee all marketing channels, digital strategies, public relations, content creation, and internal communications to amplify Good360’s impact. Develop integrated marketing plans that leverage traditional and digital media to reach diverse audiences effectively.
• Fundraising: Drive individual giving programs, donor engagement strategies, and philanthropic campaigns to expand revenue streams and donor base. Cultivate relationships with major donors, foundations, and corporate partners to secure transformational gifts and sponsorships.
• Team Leadership: Manage, mentor, and inspire a high-performing team across brand, marketing, communications, and individual giving functions. Foster a culture of innovation, collaboration, and accountability within the team.
• Executive Collaboration: Serve as a strategic advisor to the CEO and collaborate closely with fellow Executive Team members to advance Good360’s organizational goals. Contribute to strategic planning, decision-making, and organizational development initiatives.
• Data-Driven Insights: Utilize data analytics to inform decision-making, measure campaign effectiveness, and optimize fundraising and marketing efforts. Implement key performance indicators (KPIs) to track progress and drive continuous improvement.
• Crisis Communications: Lead the organization’s crisis communication efforts, ensuring timely and effective messaging during emergencies or sensitive situations. Develop proactive strategies to manage reputational risk.