Google Marketing Platform - Marketing Technology & Data Consultant (Rental Industry Focus)

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary: 

As a Google Analytics Marketing Technology & Data Consultant, you will represent and support the deployment of Caterpillar’s world-class Google Marketing Platform (GMP) suite focusing on Google Analytics. You will act as the digital product management link between our business partners, dealers and site owners and our Google Analytics Engineering team, ensuring that the Cat Rental Store website and mobile app and related customer-facing platforms are optimized to drive enterprise growth.

Your role is to translate business and marketing objectives from multiple business units, industry groups and dealers into business and technical requirements that meet partner expectations, align to the Enterprise measurement and tracking strategy and most importantly deliver business value.

What You Will Do:

Strategic Consultation & Requirement Gathering

• Business-to-Technical Requirements Translation: Consult with business partners to align GMP capabilities with their specific marketing and business objectives.

• Create Epics, Features, and Support Cases from requirements for GMP engineering teams.

Deployment & Integration Oversight

• Lifecycle Coordination: Manage the end-to-end deployment process for the Google Analytics Suite, ensuring seamless integration points between digital products, data owners, and analytics teams.

• Ad & Pixel Integration: Facilitate the integration of ad pixels and third-party tags, ensuring marketing data flows accurately from customer-facing sites and apps to reporting dashboards.

Project Management & Stakeholder Alignment

• Workflow Management: Create and maintain intake processes with business partners and manage handoffs to architecture, engineering, and development teams.

• Accountability & Auditing: Monitor deliverables for deadlines and completeness, performing audits and escalating risks to the GMP Product Owner .

• Communication & Training: Conduct meetings and lead training sessions to ensure dealers and partners are empowered to use data-driven insights.

Innovation & Problem Solving

• Process Improvement: Evaluate existing business processes to uncover improvements, developing and implementing governance solutions that ensure data quality.

• Future-Focus: Drive efforts related to future-focused improvement in the Google Analytics space and building a roadmap.

Employees may also be responsible for performing other job duties occasionally as assigned.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
 

Considerations For Top Candidates:

• Bachelor’s degree in Digital Marketing, Business Analytics or a related field.

• GA4 Goog