Product Manager Lead, Entertainment and Travel Ads (Mandarin Speaker)

About the Team

TikTok is shaping the future of advertising and e-commerce on one of the world's leading platforms. The TikTok Content and Service Ads team, within the TikTok Monetization Product organization, is seeking a Product Leader to define and drive the vision, strategy, and execution of innovative advertising products serving web advertisers and travel and entertainment clients.



Our mission is to establish TikTok as the premier advertising platform for these verticals by delivering scalable, data-driven product solutions that accelerate advertiser growth, maximize performance, and create long-term business value.



Responsibilities

- Define and lead the long-term product vision, strategy, and roadmap for Web Ads and Open-Loop E-Commerce advertising solutions across travel, entertainment, and web advertiser segments.

- Own business outcomes, including revenue growth, advertiser satisfaction, retention, and overall platform adoption, while ensuring sustainable and scalable product development.

- Build, mentor, and inspire high-performing product management teams, fostering a culture of innovation, customer obsession, operational excellence, and accountability.

- Partner with executive leadership and cross-functional stakeholders to align product investments with company objectives and market opportunities.

- Drive the development of highly scalable machine learning–powered advertising products that improve advertiser performance and maximize return on ad spend (ROAS).

- Lead cross-functional teams across engineering, data science, design, operations, sales, and marketing to deliver end-to-end product solutions from concept through launch and continuous optimization.

- Establish frameworks for identifying market opportunities, customer pain points, and emerging industry trends, translating insights into impactful product strategies.

- Champion advertiser-centric innovation by developing advanced targeting, optimization, attribution, measurement, and product-matching capabilities.

- Ensure products adhere to evolving privacy regulations and industry standards while promoting responsible and effective use of advertising signals.

- Foster strong partnerships across Targeting, Attribution, Optimization, Insights, and other platform teams to unlock new capabilities and improve advertising performance globally.

- Serve as a thought leader and advocate for the travel, entertainment, and web advertising ecosystem, influencing product direction across the broader monetization organization.