Job Description Summary

The Head of Product Marketing for SEI will develop and implement the global Product Marketing Strategy for the Enterprise Imaging Portfolio (RAD IT, Card IT, VNA, AI Orchestration, AWSE). This includes communication, value propositions, product differentiation, market segmentation, targeting, installed base retention, product branding, and sales enablement.

Job Description

Essential Responsibilities:

• Develop and manage the go-to-market strategy and Commercial Activation process for new products.

• Be the trusted expert in GE Healthcare’s enterprise imaging, digital and AI portfolio, understanding the market and target consumers.

• Collaborate with Product Management to create strategy and lead marketing execution for product roadmaps and New Product Introductions.

• Support Regional Marketing Directors in developing segment-specific marketing plans and ensuring strong product launch execution.

• Develop digital campaigns and commercialize new products using innovative marketing approaches.

• Ensure customer focus by building relationships with Key Opinion Leaders, academic end-users, and customers, and reflecting the “voice of the customer” in all marketing and sales processes.

• Create consumer-oriented marketing collateral, including case studies, testimonials, infographics, and videos, tailored to specific market needs.

• Accelerate sales funnel through sales enablement, product campaigns, and life-cycle management solutions.

• Set, monitor, and drive key marketing metrics for portfolio success.

• Advise global and regional leadership teams on product roadmap and market fit.

• Establish strategic partnerships to enhance the SEI Value Proposition and Product Roadmaps.

• Liaise with product management and engineering teams to align marketing activities with the product roadmap.

• Connect with the Imaging, Healthcare Systems and Science and Technology Product Marketing Teams to support the One GEHC digital strategy.

• Build, lead and develop a high-performing product marketing team, fostering collaboration and innovation.

• Drive marketing excellence through knowledge sharing, process standardization, and capability building.

Required Qualifications:

• Bachelor’s degree in marketing, business administration, engineering, computer science, or related field.

• Minimum 10 years of experience in sales, marketing, product management, and/or engineering leadership roles.

• Extensive experience in healthcare software and enterprise imaging domains.

• Expertise in product management/marketing, including clinical demonstrations, market analysis, product launches, and life-cycle management.

• Excellent business development, project management, time management, and organizational skills.

• Travel with notice up to 20-30% of the time.

Desired Characteristics:

• Advanced degree (MBA, Masters, etc.) in Marketing, Business Administration, Product Management, etc.

• Flexibility with working hours to accommodate different global time zones when necessary.

• Strong strategic influencing skills and ability to motivate individuals within a matrix environment.

• Proven track record in an international environment.

• Ability to perform under uncertainty and stressful situations.

• Successful track record in customer-facing positions.

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

 

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

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For U.S. based positions only, the pay range for this position is $170,400.00-$255,600.00