MSP Partner Marketing Director

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations. 

Our mission is simple: End Cyber Risk. We’re looking for a Partner Marketing Director to be a part of making this happen.

Location

Strong preference to be based near HQ (Eden Prairie, Minnesota)

About the Role

The MSP Partner Marketing Director is a strategic, results-oriented leader responsible for owning and evolving Arctic Wolf’s MSP partner marketing strategy. This individual will work closely with MSP sales leadership, cross-functional marketing teams, and the broader partner ecosystem to define and execute programs that drive partner recruitment, enablement, demand generation, and long-term growth.

This role requires a proactive leader who can think big, connect strategy to execution, and deliver measurable business impact through the MSP route-to-market. The Director will lead the development of scalable campaigns and initiatives, while shaping the partner experience, ensuring sales alignment, and representing the MSP marketing function at the leadership level.

Responsibilities

• Own the strategic direction and execution of Arctic Wolf’s MSP partner marketing plan—developing programs that drive pipeline, expand partner reach, and increase share of wallet.

• Collaborate with product marketing, partner enablement, and sales leadership to build compelling GTM messaging, campaigns, and launch strategies aligned to MSP business models and personas.

• Lead quarterly planning and alignment sessions with MSP sales leadership, business development, and marketing to ensure marketing plans support partner recruitment, field adoption, and revenue goals.

• Develop and execute a comprehensive MSP communications and engagement strategy, including newsletters, webinars, industry events, portal updates, and targeted content strategies.

• Build scalable “to” and “through” marketing motions that account for partner tiering, segmentation, and transaction model differences; tailor messaging and campaigns to the needs of strategic and growth MSPs.

• Leverage partner data and marketing performance metrics to drive continuous optimization, and confidently present findings, recommendations, and strategic shifts to senior stakeholders.

• Represent the MSP partner marketing function cross-functionally and with executive stakeholders, helping influence the broader partner marketing roadmap and resourcing decisions.

• Oversee MSP-specific enhancements to partner marketing tools, PRM integrations, and tech stack optimization in collaboration with Partner Ops.

• Partner with Field Marketing to align on regional programs and end-user campaign execution strategies that drive funnel velocity and partner-led demand.

• Manage and report on the MSP partner marketing budget with a strategic eye on ROI, scalability, and business impact.

Who You Are

• Deep understanding of MSP business models, GTM strategies, and the nuances of marketing to, through, and with this partner type.

• Proven ability to lead cross-functional initiatives that drive indirect revenue and partner growth, particularly in fast-paced, high-growth B2B tech or cybersecurity environments.

• Data-driven with strong analytical capabilities—able to derive insights from marketing and partner performance data and use findings to shape plans and influence decisions.

• Confident communicator and relationship-builder with experience influencing executive stakeholders, sales leaders, and partner communities.

• Experienced team leader or senior individual contributor with high accountability and ownership mindset.

Minimum Qualific