Senior Director, Marketing, The Ritz-Carlton & Ritz-Carlton Reserve

JOB SUMMARY

The Senior Director, Marketing is a key leader within the Global Brand Team for The Ritz-Carlton & Ritz-Carlton Reserve. This role is responsible for shaping and executing innovative marketing strategies that elevate brand positioning, drive global awareness, and create meaningful connections with luxury travelers worldwide. The Senior Director, will ensure all marketing initiatives embody the brand’s values and deliver a cohesive, aspirational narrative across channels. As the steward of brand culture, this leader ensures every initiative reflects the essence of our brands—delivering distinctive experiences and storytelling that resonate with discerning audiences. This role leads the development and execution of the Global Marketing strategy, partnering closely with Continent teams to ensure initiatives align with overarching global objectives while being tailored to regional nuances to drive impactful results. Acting as a brand ambassador, the Senior Director aligns marketing efforts with the overarching vision and business objectives, ensuring consistency and excellence across all touchpoints.To support these efforts, the Senior Director, Luxury Brand Marketing will focus on these priorities 1) support the strategic direction and execution of the brand marking strategy and multi-year planning efforts 2) direct the execution of the brand marekging priorities by cross-functional resources, and 3) drive brand performance. 

 

 

CANDIDATE PROFILE 

 

Education and Experience Required:

• 15+ years’ experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance AND
• 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major
  OR
• 20+ years of relevant professional experience in related function, demonstrating progressive career growth and pattern of exceptional performance.
• 10+ years of experience in the luxury category, preferred. 
• Relevant marketing and brand experience. 

 

CORE WORK ACTIVITIES 

 

Brand Marketing Strategy & Multi-Year Planning

• Takes a leadership role in the development of a compelling and differentiated brand and marketing strategy, leveraging the brands’ consumer, competitive, and other stakeholder profiles and needs. Oversees pulldown of global strategy through continent lens. 
• Owns the Brand Positioning, develops and manages the Brand’s Visual Identity, develops communication tools and templates to ensure consistent execution by broader organization and hotels.
• Leads the marketing team to drive the Global Brand Marketing and Messaging Strategy with a top funnel focus and owned channel focus. Supports global campaign efforts.
• Works with Director of Parnerships to create strategy for partnerships and development of all partners for the brand. 
• Encourage property pull-through of brand marketing initiatives with the development of Activation Toolkits (PR, Social, Experiential, Digital, etc.)
• Establish relationships with key property leaders (Owners, General Managers, Directors of Sales and Marketing, etc.) 
• Deeply understands the target audience and its nuances as relates to opportunities for brand marketing and programming. Conducts a regular pulse-check on the consumer and uses insights to inform presentation materials and go-to-market strategies.  
• Oversees the creation of strategic brand business plan, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation)
• Supports Ritz-Carlton Reserve growth through development of on-strategy materials for development, continent teams, and other partners. Assumes a leadership role to ensure the success of new openings and support through brand marketing.  
• Develops, socializes, and executes a marketing framework to create awareness of Ritz-Carlton Reserve and its collection of hotels. 
• Creates project plans, guides, and engages respective project teams throughout the project from kick off to implementation.
• Informs business strategies, plans and initiatives with relevant luxury, industry, and market data. 
• Actively participates in the development of a compelling and differentiated brand and marketing strategy, leveragi