Account Executive, Influence

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

Overview:  

We are looking for an Account Executive to join our Influencer team!  

 This is an exciting opportunity to get your foot in the door of a fast-growing and innovative company as well as explore the ever-evolving digital influencer world. The ideal candidate will be an extremely hard team player- working and responsible; someone who is digitally savvy, self-motivated, resourceful, culturally aware, and shows enthusiasm for the business. They are knowledgeable and enthusiastic about social media influencers from YouTube stars to Instafamous cats to tweens with millions of followers on TikTok. Responsibilities:  

Influencer Strategy & Program Management 

• Responsible for the ideation and brainstorming of Influencers for specific Client campaigns 

• Aggregate submissions of Influencer personalities from various agencies and present them to Clients in an impactful way 

• Input all campaign details into the accounting/tracker system 

• Execute partnerships with influencers from post contract phase through campaign completion 

• Manage content review process between influencer and account team  

• Manage a database of influencer research and personalities 

• Ensure recaps are developed for all influencer campaigns and programs 

• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity 

• Follow social media influencer personalities across multiple social platforms 

• Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific Campaign or Program 

Financial Management  

• Creation of POs, collecting influencer paperwork, overseeing payments processed 

Administrative Responsibilities 

• Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes 

• Influencer travel and coordination if required 

Industry Knowledge  

• Maintaining team influencer rosters and databases 

• Sharing influencer proactive opportunities for brand partnerships with relevant accounts teams and/or clients 

• Coordinating meetings with influencer reps and influencers directly 

• Staying abreast of Influencer industry trends and sharing with the team 

  Qualifications: