Industry Marketing Strategist

Description

Sprout Social is looking to hire an Industry Marketing Strategist for the Marketing team.

Why join Sprout’s Marketing team?

As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path. 

What you’ll do

The Industry Marketing Strategist is hands-on in developing, executing, and optimizing our vertical marketing strategy, focusing strongly on virtual and in-person industry-specific engagement. Our ideal candidate can take the initiative and has the tactical expertise to drive lead generation, pipeline acceleration, and grow current accounts. The strategist will collaborate closely with the Vertical Senior Field Marketing Manager and Vertical sales teams to execute programs across multiple industries, such as Financial Services, Healthcare, Public Sector, and Travel, Tourism and Hospitality. They will help establish a vertical marketing foundation that expands throughout the marketing funnel and into the sales cycle.

• Manage multiple digital and in-person marketing programs with strong organization and attention to detail.
• Execute industry marketing plans aligned with vertical marketing goals, including trade shows, outbound plays, ABM plays, executive activations, and virtual/in-person events.
• Explore ABM 1:few campaigns, including target account selection, personalized content, and engagement strategies.
• Collaborate with sales teams to understand market nuances and drive industry-specific go-to-market programs.
• Ensure all prospects and clients receive an on-brand, best-in-industry experience.
• Travel to events to execute on-site activations, collect customer feedback, and assist on-site teams with their goals.

What you’ll bring

You are a true bridge between marketing and sales, working collaboratively to execute programs and processes that drive the funnel and enhance the customer buying journey. You pay attention to detail and continuously optimize strategies based on field and industry observations to drive business value. You are inquisitive and looking to learn more about our dedicated industries and intentional about applying that knowledge to your programs.

The minimum qualifications for this role include:

• 4+ years of relevant experience, including event planning, campaign management, and sales partnership.
• Comfortable and flexible in a fast-paced environment with a "quick start" mentality and high productivity, with the ability to work independently and as part of a team.
• Creative and organized and have the ability to multitask and handle pressure.
• Ability to travel as needed for in-person engagements, which may include long periods of socializing.

Preferred qualifications for this role include:

• Familiarity/experience marketing to one or more of the following industries: Higher Education, Government, Travel, Tourism, Hospitality, Healthcare, Financial Services, Professional Sports, Insurance, and/or Pharmaceutics. 
• Knowledge of long sales cycles and how to deploy marketing tactics over time to nurture leads, drive adoption, and accelerate growth.
• Ability to follow brand guidelines and design aesthetically pleasing collateral.

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Complete Sprout’s product training.
• Partner with your manager to define key success metrics.
• Conduct initial 1:1s with employees and key partners.
• Learn market messages, product story, and ideal customer profile.
• Work with the existing industry marketing team to align on a Q1 plan.
• Training and education on martech tools, project management processes, and team rituals.

Within 3 months, you’ll start hitting your stride by:

• Executing upcoming initiatives based on research and industry trends to generate leads and accelerate pipeline.
• Expanding support to vertically aligned sales teams.
• Working with Marketing and Sales Ops to meas