Customer & Brand Analyst, Region Central Europe (m/f/d)

Company Description

The Customer Activation & Marketing function aims to create a seamless, inspirational journey to ensure that we recruit new customers, drive traffic to the digital & physical stores, increase sales, brand liking and our fashion credibility.   

Through data and customer insights, we design a plan that ensures a holistic customer experience from communication with our customer to our membership program.

Job Description

As a Customer & Brand Analyst, you will be responsible for analysing consumer and customer behavior, market trends, and brand performance to provide valuable insights that drive business growth and enhance brand perception. 

Your main responsibilities include:  

• utilizing various data sources and research methodologies to understand consumer and customer preferences, identify market opportunities, and evaluate the effectiveness of brand and CX strategies. 
• evaluating the perception of the brand in the market and among target audience and witch that identifying strengths and weaknesses of the brand image and recommend strategies to enhance brand equity. 
• gathering and analyzing data from various sources, including sales data, market research reports, social media analytics, and customer feedback and then interpreting those to draw meaningful conclusions and actionable recommendations. 
• collaborating with marketing teams and other regional teams to ensure brand positioning and messaging are aligned with consumer insights and effectively communicating the brand's unique value proposition, with guidance from your Global counterparts. 
• analyzing consumer and customer feedback using the global Brand and Customer Voice toolbox to identify opportunities to improve the customer experience . 
• Working closely with cross-functional teams to evaluate the effect of actions taken. 

Qualifications

Education:

• Bachelor's degree in Marketing, Business Analytics, Market Research, or a related field. An advanced degree or relevant certifications are advantageous. 
• Proven experience (typically 3+ years) in consumer and brand analysis, market research, or related roles. 

Skills & Experience:

• Self-motivated, result oriented problem solver with strong business sense to be able to put insights into the right context 
• Strong analytical skills and proficiency in data analysis tools and statistical techniques. 
• Experience with consumer and customer research methodologies, data visualization, and market intelligence platforms. 
• Familiarity with brand management principles and consumer behavior theories. 
• Excellent communication and presentation skills to convey analysis findings and recommendations effectively. 
• Ability to translate insights into actionable strategies and support cross-functional teams in decision-making with the ability to drive recommendations through to key stakeholders. 
• Detail-oriented with the ability to manage multiple projects and deadlines 
• Understanding of statistical concepts and experience working in statistical software SPSS as well as survey tools Forsta or similar (eg. Medallia, Qualtrics) 
• Experience in survey building: creating logics, filters, etc 
• Experience working in PowerBI, Tableau or other data visualization tool is highly meriting 
• Experience with creating and maintaining strong working relationships with people from different business functions 
• Fluent in English, both written and spoken. German language is desired. 

Additional Information

This is a full-time position and will be based in Region Central Europe - Austria, Germany, Netherlands, Slovenia, Switzerland -  preferably located in Germany.

If you feel that your experience, skills and ambitions are right for this role, please send your application as soon as possible.

H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.       

We look forward to receiving your application.