Senior Web Analyst

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Markmonitor, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

The Web Analyst (Website Analytics and Optimization) will perform analytics with a focus on leveraging digital data to influence decisions; applying analysis skills to mine through data and communicate results to key stakeholders; analyzing visitor behavior patterns and trends to predict the impact of changes to the customer experience and purchase process; identifying revenue-driving opportunities to test that may result in an increase in conversion rate or improved user experience; and developing standardized procedures for preparing web business reporting.

What you’ll do & how you’ll make your mark

• Publish and maintain a standard set of website performance dashboards and scorecard reports.

• Provide insight into site visitor behavior and engagement in order to identify optimization opportunities and inform site design changes, as well as help to prioritize these opportunities based on value, potential, effort and resources.

• Assist in the analysis and reporting for A/B testing focused on conversion rate optimization.

• Coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and track across acquisition channels.

• Proactively monitor customer behavior on our websites to detect potential issues and subsequently assist with determining root causes and resolving the error.

• Identify opportunities to continually optimize web page performance.

Who you are & what you’ll need to succeed.

• 4+ years corporate experience in Marketing Analytics, Business Analytics or a related field, including the development of analytics dashboards, solutions and strategies across digital marketing platforms and ecosystems.

• Background supporting E-Commerce site/corporation strongly preferred.

• Must have expertise using one or more leading web analytics and optimization tools (Adobe/Omniture/Site Catalyst, Google Analytics 360, Adobe Test & Target, Optimizely, etc.)

• Strong experience with Microsoft Excel or similar (e.g., Tableau) for data manipulation and visualization is required.

• Experience with experimental design and/or statistical analysis to drive business decision-making.

• A deep understanding of prospective customer behavior, fundamentals of sales and marketing psychology, ROI and analytics, and design and testing methodologies

• Strong in statistical concepts and data science methodologies

• Experience working with large and complex SQL databases.

• Experience with digital marketing channel analysis (PPC, SEO, Display, Social)

• Bachelor's degree in computer science, Engineering, Economics, Statistics, MIS, Mathematics, Business, or other quantitative discipline or equivalent

• Desire to work collaboratively in a team-based environment is a must, and a sense of humor is always appreciated.

Wh