Senior Manager, Web Marketing

Senior Manager, Web Marketing

In Office Role- Mountain View, CA or New York, NY 

In this role you’ll lead the Moveworks web strategy to create a strong online presence that builds the brand and fuels growth. You will define the web strategy and partner with business and marketing leaders to identify needs, define priorities and accelerate performance improvements. You'll lead global initiatives to ensure the website accurately conveys our value proposition across audiences, and is locally relevant. We're looking for a motivated self-starter who thrives in a team environment and is excited about working cross-functionally.

Who we are

Moveworks is revolutionizing how companies support their employees — with the first AI platform that makes getting help at work effortless. Using advanced conversational AI built for the enterprise, Moveworks gives employees exactly what they need, from IT support to HR help to policy information. Our platform allows customers like DocuSign, Twitter, Snowflake, Instacart, Coca Cola, and Hearst to move forward on what matters.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the Forbes AI 50 list for three consecutive years, while earning recognition as the Best Chatbot Solution at the 2021 AI Breakthrough Awards. Above all, we’ve built an AI company that puts people first, which is why Built In named Moveworks the #1 Best Place to Work in the Bay Area.

Come join one of the fastest-growing teams on the planet!

What you will do

• Evolve and optimize the Moveworks website to reflect our brand story, and educate prospects at all stages of the decision making cycle
• Define and own the KPIs for all aspects of the website and implement reporting to demonstrate performance improvements
• Ensure the web strategy is in line with the overall company, marketing, sales and product strategies
• Hire and mentor a world class web team that can support the demands of a hyper growth company
• Implement a consistent process for web development to support continuous updates and optimization
• Work collaboratively with cross-functional teams including Product Marketing, Content Marketing, Creative and Demand Generation to ensure web plans align with product launches, campaigns and content marketing goals
• Create a website optimization strategy that focuses on the user experience, using A/B testing, personalization, and dynamic content to improve user journeys and target key audience segments.
• Ensure the website is optimized for SEO and is localized for our target markets

What you bring to the table

• Excellent understanding of Content Management Systems (CMS)
• Experience with Adobe Experience Manager
• Experience localizing websites for international markets
• Ability to troubleshoot website performance issues
• Ability to identify and respond to all website security breaches.
• Experience implementing security measures to prevent breaches
• Provide full compliance on the website with all laws and regulations.
• 5+ years leading and mentoring web teams