Brand Marketing Manager

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

 

The Brand Marketing Manager will partner closely with the Director, Brand Marketing, Patient Solutions & Support & Primary Care Initiatives to lead the development of a 4-year paradigm-shifting strategic, integrated omnichannel marketing communications plan and best-in-class campaigns for a key American Heart Association priority in the primary care space. This role will support the Association’s mission, organizational objectives, and impact goals which are essential to driving impactful change with this critical primary care initiative

 

This is a full-time, benefits eligible, grant-funded opportunity, with current funding through 06/2028.

 

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

Key Responsibilities include:

 

• Integrated Marketing & Strategy: Implement marketing strategies, OKRs, audience targeting, persona development, and channel mix. 

• Performance Analysis: Define KPIs, execute plans, and analyze performance. 

• Collaboration: Work seamlessly across the organization to create a unified go-to-market approach with clear, cohesive messaging. You will collaborate with various facets of the organization, including Corporate Relations, Primary Care Initiatives, Science, Research, Evaluation, Professional Education, Community Impact, Communications, Social, Digital, and Editorial teams. 

• Stakeholder Engagement: Quickly develop strong relationships and trust with internal and external stakeholders to meet business needs and demonstrate positive results. . 

 

Additional Job Duties:

• Contribute and execute a groundbreaking 4-year strategic, integrated omnichannel marketing communications plan for a key American Heart Association  priority in the primary care space. This innovative strategy will encompass budgeting & financial stewardship, audience development, omnichannel strategy and buying, forecasting, development through project management, implementation, tracking & measurement, performance storytelling and contracting and billing process.
• Support the Director, Senior Management, and Business Core Team to research, identify, conceptualize, and recommend consumer-facing concepts for diverse audience segments and personas. These concepts will complement programmatic work within the initiative and address current industry SWOT and PEST+L analysis, overcoming barriers to healthcare. This responsibility may involve development with both internal and external stakeholders.
• Work with internal teams and external strategic partners to create, implement, and distribute innovative omnichannel marketing strategies. Ensure engagement drives conversion across owned, paid, shared, pro-bono and earned channels (in collaboration with Communications Initiative Lead and MarCom Cohort) to refined target audiences with personalized experiences that boost relevancy, familiarity, and loyalty to the initiative.
• Monitors, measures, and packages campaign performance such as effectiveness, opportunities and key learnings to inform future optimization recommendations. Collaborates with analysts, cross functional teams and external strategic partners to develop performance insights and recommendations for future optimizations and next steps of MarCom approach that tells a story.
• Implement tests and key learnings through strong internal cross-functional and external partnerships to continually optimize and monitor channel performance, audience engagement, and conversions. Utilize data insights to inform strategies, optimize campaigns, and measure success, ensuring our efforts are impactful and results-driven.

Qualifications

• Bachelor's Degree or equivalent work experience
• Five (5) years of the following experience:
  • Experience in developin