National Account Manager - Hyatt + Lifestyle Independent + Casinos

Summary

The National Account Manager (NAM), Hyatt, Lifestyle Independent, and Casinos owns three premium-aligned segments for La Colombe: the Hyatt premium brand portfolio, the lifestyle independent hotel segment, and the casino enterprise segment. These buyers share a common premium mindset across hotels and entertainment. The NAM is responsible for driving distribution, programming, and partnership growth across the corporate, brand, and property layers within these three segments. 

Responsibilities

Account Ownership — Hyatt, Lifestyle, and Casinos

• Own corporate procurement and senior Food & Beverage (F&B) relationships within Hyatt’s upper-upscale and luxury portfolio.
• Manage lifestyle independent hotel groups at the corporate and brand level, including premium resorts, urban lifestyle properties, and luxury independent operators.
• Own casino enterprise relationships across leading regional gaming, destination resort, and integrated resort operators.
• Develop relationships with destination resort operators, including mountain, family, and integrated resort groups, at the F&B leadership level.
• Identify high-value individual properties as proof-point accounts across assigned segments.

Strategic Planning and Programming

• Develop and execute named-account business plans focused on distribution growth, account programming, and trade investment.
• Drive product placement, beverage program penetration, and menu integration across assigned customer brands.
• Build customized Joint Business Plans (JBPs) that align with customer objectives and create mutual value.
• Manage Request for Proposal (RFP) cycles, Group Purchasing Organization (GPO) approval pathways, and contract renewals, including per-serving cost modeling and competitive positioning.

Relationship Management

• Build strong relationships with key decision makers and stakeholders across corporate, brand, regional, and property levels.
• Negotiate contracts that drive execution and programming while maintaining appropriate trade spend levels.
• Develop customized presentations using business insights to address customer needs and secure execution and programming wins.
• Lead business reviews and hold partners accountable to agreed-upon execution and program goals.
• Participate in relevant trade shows and industry conferences.

Cross-Functional Partnership

• Partner with field sales teams to support property-level execution across key accounts.
• Collaborate with service operations on equipment standards, installation pipelines, and preventive maintenance plans.
• Partner with channel marketing on co-op programs, customer-facing materials, and brand activations.
• Coordinate with product and delivery system teams on on-tap product deployments where applicable.

Reporting and Pipeline Discipline

• Maintain Customer Relationship Management (CRM) records following meaningful customer interactions.
• Provide consistent pipeline updates and forecasts to the Sr. Director, Hospitality.
• Support Quarterly Business Review (QBR) and annual planning cycles through account-level revenue, margin, and program performance reporting.

Requirements

• 7+ years of Consumer Packaged Goods (CPG) Away From Home (AFH) sales experience, with significant experience managing hotel, premium restaurant, or chain accounts at the national level.
• Proven success managing complex buyer organizations, including corporate procurement, brand Food & Beverage (F&B) leadership, regional operations, and Group Purchasing Organization (GPO) relationships.
• Direct experience managing chain Request for Proposal (RFP) processes, contract negotiations, and per-serving cost modeling.
• Strong understanding of the GPO landscape preferred.
• Self-motivated and entrepreneurial mindset with the ability to work independently in a remote environment.
• Strong analytical, presentation, relationship-building, and negotiation skills.
• Proficiency in Microsoft Excel and PowerPoint; Customer Relationship Management (CRM) experience (HubSpot or equivalent) required.
• Prior experience selling into Hyatt premium, lifestyle independent hotels, or casino enterprise Food & Beverage programs strongly preferred.
• Ability to build relationships across both corporate procurement organizations and high-touch ownership groups.

EDUCATION

• Bachelor’s degree required; advanced degree a plus.

TRAVEL