Hospitality GTM Manager - Enterprise Verticals

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive.   We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. 

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. 

Job Description

The Enterprise Go to Market (GTM) Manager will manage all GTM activity for Elavon’s European Hospitality vertical. Working closely with the revenue vertical lead they will agree objectives that align to the European and segment priorities and annual financial plan. The GTM Manager will help define the annual plan for the Hospitality vertical, capture known and new risks and opportunities, and ultimately act as commercial director for the vertical to oversee successful delivery against plan.
 

This position requires strong business acumen, highly developed interpersonal skills and tenacity to be effective.  This is an individual contributor role; however, the role holder will be expected to work within a fast, close GTM team where their interchangeable skills are leveraged, they are creative in their thinking and have the gravitas to be able to hold the relationships that need to exist at multiple levels across their vertical and wider segment.  They will also need to engage regularly with a broad set of senior stakeholders throughout the Elavon business and champion initiatives at both a European and segment level. The expectation for the role is that it becomes a key aid to the European enterprise vertical leads, that can positively impact revenue and expense.

The position will be working 3 days per week in one of Elavon’s European sites, with an expectation of travel as required.

Key Accountabilities:

Planning: Consolidate needs, requests, strategic priorities and opportunities for hospitality vertical into a short / medium / long term roadmap. All must be backed up with insight from internal and external sources. Insight: Undertake both customer / partner (external) and sales/RM engagement (internal) to drive Voice Of Customer (VOC) for vertical and ensure expected outcomes of insight are explained in advance with key stakeholders. Execution: Develop E2E GTM plan and roadmap encompassing all needs, requests, strategic priorities and opportunities captured from cross-functional stakeholders and underpinned by actionable market insight. Plan to include:

• The development of new propositions (sub-verticals) and enhancements to existing propositions (new features etc) in Hospitality
• Product releases / updates and all collateral and content needed to bring propositions and key messages into the external market
• Events plan for vertical including networking, sponsorship, hospitality and Elavon owned events plan (working closely with central Marketing)
• Plan and associated deliverables to have clear commercial benefit expectations and KPIs assigned
• Product releases / updates and all collateral and content needed to bring propositions and key messages into the external market
   

The Hospitality GTM Manager will be expected to assess, challenge, raise concerns and ask questions of core stakeholders across Sales Enablement, Revenue and Product teams to ensure expected commercial performance of a deliverable is realised / on track. If performance is not on track, then roleholder has direct authority to influence a course of action to remediate and push for alternative revenue source. Implement and maintain a continuous engagement process ensuring all input from relevant customer and partner facing functions is consolidated and considered within activity plan and transformational decision making (external inputs to planning).

Be a key business partner of Sales enablement team who own measurement of sales performance KPI, (revenue and product mix) including leading and lagging indicators, and RCA, using this information in the development