Marketing Manager I/II, Oncology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Marketing Manager I/II, Oncology is responsible for designing, supporting the development and implementation of personal promotion HCP marketing plans and programs needed to accelerate the growth of ELAHERE. Additionally, you will:

• Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position ELAHERE for success now and in the future
• Foster positive working relationships with the entire ELAHERE brand marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams
• Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve business goals

Key Responsibilities Include:

• Develop and execute unique and tailored solutions along the HCP continuum that will support the brand strategic priorities
• Execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference 
• Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance
• Own the end-to-end tactical resource execution while collaborating with external agency partners and internal cross functional groups, including the material reviewers: regulatory, compliance, medical, and editorial to ensure integration and consistency of business strategies and regulatory compliance of promotional material
• Manage Tier 1 congress strategy for ELAHERE brand marketing team in alignment at the enterprise level while supporting strategic brand objectives
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
• Identify problems proactively and conceptualize solutions using creativity and innovation
• Effectively track and manage marketing budget for area of responsibility
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion
• Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
• Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
• Proactively support the sales force through ongoing communications of marketing programs
• Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.

Talent will be hired at a level commensurate with experience. 

Qualifications

Basic Qualifications:

• Bachelor's Degree in Marketing or Medical/Pharmacology related field
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
• Strong planning and organization skills, attention to detail, execution, and follow-through

Preferred Qualifications:

• MBA
• Previous marketing experience of 4+ years brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function

Key AbbVie Competencies:

• Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
• Efficient project management and communication capabilities along with str