Field Marketing Specialist

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

AMER Field Marketing Specialist

We are looking for a proactive, forward thinking Field Marketing Specialist, remote based, to support the planning and execution of integrated marketing strategy and implementation across the entire AMER Region, in support of the financial objectives of Ping Identity’s North American business. This role requires experience across lead generation marketing channels, to support pipeline generation activities.

This position will report to the Director of Field Marketing and the primary focus will be working alongside and in collaboration with the Field Marketing and Sales Director of the entire AMER Region to plan and deliver comprehensive multi-touch campaigns into verticals and strategically named accounts.

 

Responsibilities:

• Support the GTM strategy and implementation of marketing initiatives, delivering pipeline coverage for the AMER sales organization working side by side with the Director of Field Marketing 
• Assist with development and execute regional marketing plans, including physical and virtual events, webinars, email campaigns, etc. across supporting account based strategies.
• Support and maximize efficiencies across the entire execution process -  including pre and post event/campaign activities such as campaign event briefs, email and linkedin promotional copy, list uploads and tagging, collaborating with all relevant stakeholders as needed to ensure proper execution.

• Manage and engage with external marketing vendors as needed such as finance processes for contacts and invoice payments.
• Collaborate and engage with relevant internal departments as needed, including the sales organization, digital marketing, product marketing, corporate marketing, marketing operations, partner organization, procurement, legal finance and more
• Utilize regional marketing dashboards and reports in Salesforce and Tableau, to track the effectiveness & impact of marketing investments on pipeline generation.
• Leverage and become proficient using necessary sales and marketing technologies, including Marketo, Salesforce.com, ZoomInfo, 6Sense, Sendoso, Splash and more.
• Work closely with and build relationships with sales team to support and develop events to help them expand into their assigned territories
• Design and produce event marketing materials such as invites, flyers, posters, web banners/social tiles etc. using tools such as Canva
• Assist with event logistics eg. Stand shipments, staffing, giveaways, branding

 

Required Skills & Qualifications:

 

• Bachelor's degree in marketing, business, or in a related field.
• Minimum 3 years of directly relevant, hands-on marketing experience with a demonstrated ability to execute successful integrated marketing programs preferably in the B2B tech industry. 
• Ability to work independently, creatively and analytically 

• Proven ability to work with sales teams and multiple levels of management, while being highly responsive and able to multitask. 
• Experience with key sales and marketing technologies a plus (examples include Marketo, Salesforce.com, Google Suite etc)
• Able to clearly articulate and deliver on program goals, strategy and execution elements to multiple audiences.
• Ability to manage, collaborate, leverage and thrive in a fast-paced fast-growing matrix environment.
• High energy, enthusiasm, initiative, and flexibility.
• Working knowledge of SFDC.