Dir/Sr. Director Channel Strategy and Loyalty

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Title: Director/Sr. Director of Channel Strategy & Loyalty

Location: Remote with travel

The Director/Sr. Director of Channel Strategy & Loyalty plays a critical role in defining the blueprint for growth and structuring commercial efforts to achieve ALASTIN’s revenue and profitability targets. Reporting to the Head of ALASTIN, U.S., the role is responsible for driving critical strategic efforts around loyalty, contracting, pricing, channel optimization and Corporate Accounts.  Central to this is the ability to incorporate inputs and buy-in from the commercial leadership team, to conduct in-depth analysis around current state, to assess the financial impact (revenue & profitability) of proposed changes, and the ability to provide direction to operational functions including Sales, Marketing, Commercial Operations to implement the strategies. This cross-functional role will work directly with Galderma Aesthetics (Ax) and ALASTIN leadership teams, including sales, marketing, operations, finance, and legal, to ensure alignment of strategy, goals and objectives to achieve mutually successful outcomes.

Responsibilities:

• Define and drive ALASTIN’s HCP & consumer Loyalty strategy from a pricing and profitability standpoint.
• Collaborate with heads of marketing and sales to develop and implement a compelling loyalty offering that meets financial constraints while ensuring distribution of rewards to most loyal accounts and consumers
• Research and assess industry HCP and consumer loyalty programs to ensure a balance between competitiveness of offerings
• Seek out ways to leverage synergies of Galderma programs (Aspire HCP and patient) and ensure alignment
• Use financial analysis to assess impact of current vs. proposed programmatic changes.
• Work closely with Marketing, Corporate & Strategic Accounts program administration to ensure tactical programs and offerings align with strategy and financial requirements.
• Lead ALASTIN’s Pricing, Proposals & Promotions Committee.
• Lead periodic (no less than annually) competitive pricing assessment using all available research means (internal, market, etc.)
• Drive contracting strategy, pricing and promotions activities and support of Corporate and Strategic Accounts and across customer loyalty tiers.
• Analyze and optimize current pricing using advanced methods (elasticity, PVM) with the intent of balancing premiumization and incremental opportunity.
• Disseminate/publish revised pricing to commercial organization in line with Global Product Strategy and global pricing bands.
• Ensure comprehensive revenue/profitability analysis is conducted on all proposed promotions (B2B/B2C) and ensure follow-up analysis is conducted to assess promotional performance for repeatability.
• Develop methodology and structured approach for reviewing (legal, finance), approving and ensuring on-going compliance with proposed and existing Corporate Accounts to maximize growth opportunity and accountability.
• Lead pricing, contracting and partnership strategy and implementation of authorized 3rd party resellers and distributors to recover lost revenue opportunity while ensuring brand protection/premiumization and balance with ALASTIN core channels (B2B and B2C).
• Produce periodic (quarterly/annually) analysis of share data