Field Account Executive (Florida)

Packback’s mission is to empower every student to be fearlessly curious and find their unique voice.

These few words shape everything we do at Packback from the smallest decision to the largest. Over the last decade since our company’s founding, our team has seen first-hand the power of giving students intentionally designed spaces in their learning experience to be autonomous and curious. We have also seen the incredible benefits of using AI technology to shorten feedback loops and help students revise their work before they submit.

Packback is a pedagogy partner that uses technology as a “means to an end” to shorten feedback loops for students and instructors, improve writing and critical thinking skills, and cultivate student-centered, trust-based educational learning environments.

Who we are

Packback team members are passionate, mission-driven lifelong learners. Many of us spent time as educators in classrooms and have experienced first hand just how draining the day to day of educating can be. We have seen the gap between the most and least prepared students grow wider every year. The pressure to close that gap has once rested directly on our shoulders, and we understand the enormous cost of addressing that gap, and also not addressing that gap.

Some of us were intrinsically motivated students, the “teacher’s pets” who never want to stop learning. Some of us were the distracted or unmotivated students who wished their instructors would have adopted the pedagogy behind Packback. But all of us share a passionate commitment to our purpose.

About the Role

As a Field Account Executive at Packback, you will be responsible for driving new business development and revenue growth within your assigned territory of Central Florida—from setting initial appointments to closing deals. You’ll serve as the first point of contact and relationship builder for faculty members, helping them discover the value of Packback’s inquiry-based learning platform.

Your territory will include:

• Existing Packback partner institutions: Deepen usage by identifying and onboarding new faculty adopters.
• New institutions (no current usage): Develop brand-new faculty relationships and close new business.

This is primarily an outside sales role, requiring 3–4 days per week on college campuses, supplemented by email and phone outreach. You’ll work closely with our Customer Success team to ensure a smooth handoff and long-term support for new faculty users.

Responsibilities

• Campus Engagement & Sales Activities
• • Conduct in-person outreach on campuses (door-knocking, relationship building, demos)
  • Host engaging product demos and conversations with faculty members
  • Use LinkedIn and targeted email outreach to generate and nurture leads
  • Maintain and prioritize a robust sales pipeline using CRM tools
• Strategy & Planning
• • Plan and execute a strategic outreach cadence to achieve sales targets
  • Tailor your approach by institution, identifying faculty needs and opportunities
  • Collaborate with Customer Success for onboarding and implementation support
• Faculty Partnership & Product Expertise
• • Develop deep knowledge of Packback’s product and mission
  • Partner with institutions and instructors to ensure a successful product rollout
  • Serve as a trusted resource to faculty during implementation and beyond

What You Bring to the Table

• 2–4 years of full-cycle education sales experience, ideally in Higher Ed Publishing
• Proven success selling directly to faculty or educators
• Strong understanding of education technology and LMS integration
• Competitive drive with a consistent track record of hitting or exceeding sales goals
• Resilient mindset with