Senior Manager- Product Marketing

Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology, Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.

Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.

Visit our careers page to see what exciting opportunities and company perks await!

Job Description:

Microchip is seeking an experienced hands-on product management and marketing leader to lead our team in the strategic management of our ADAS and Display connectivity product line, including our industry’s 1st Automotive SerDes Alliance (ASA) Motion Link (ASA-ML) chipset.  Microchip is a leading supplier of automotive semiconductor solutions and is a founding member of ASA-ML, an industry leading open standard networking technology for enabling camera, radar and other sensors connectivity used in Advanced Driver-Assistance Systems (ADAS) and to connect to displays as part of In-Vehicle Networks (IVN).  This role is pivotal in driving the market success of our ASA product line and will include driving strategic direction, leading a team and working with cross-functional groups to define product requirements and take new products to market.  You will be the internal champion and public face for Microchip representing the company for ASA related activities, including conferences, tradeshows, standards and with customers and industry partners.

Key Responsibilities:

• Team Leadership: Manage and mentor a team of product marketing and product line managers, fostering a collaborative and high-performance culture.

• Industry Leadership: Represent Microchip as a thought leader driving the direction of ASA-ML and ADAS & Display connectivity as it gets adopted in automotive and other applications. 

• Product Line Management: Ownership of the entire product lifecycle for ASA devices, from concept to end-of-life, ensuring alignment with market needs and company objectives.

• Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats in the automotive connectivity sector.

• Strategic Planning: Develop and execute comprehensive marketing strategies and product roadmap to enhance product positioning, drive demand, and achieve revenue targets.

• Cross-Functional Collaboration: Work closely with engineering, sales, and customer support teams to ensure product development aligns with market requirements and customer feedback.

• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including customers, partners, and industry alliances, to promote ASA devices and influence industry standards

Requirements/Qualifications:

• Bachelor's or Master’s degree in Computer or Electrical Engineering.  An MBA would be an asset.

• A minimum of 10 years of relevant automotive semiconductor industry experience in product management and product marketing.

• Experience managing