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Director, Partner Marketing - Field Events

Klaviyo
United Statesfull_timeVerifiedPosted 27 Mar 2024
💰 $264,000/yr

About the role

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

Klaviyo is committed to the continued growth of our partner ecosystem. Supporting this commitment, we are looking for a dynamic and experienced Director, Partner Marketing - Field Events to join our team. The Partner Marketing Team is laser focused on driving partner acquisition, partner engagement/relationships and acceleration of pipeline.

The ideal candidate will have in-depth knowledge of the partner buyer’s journey, expertise in both MDF and co-marketing programs and a proven track record of partner marketing success.  This role requires a strategic thinker who is adept in planning, executing, tracking and reporting on the performance of virtual and live field events against aggressive timelines. This role reports to the Senior Director of Partner Marketing.

Your work will revolve around the following:

  • Developing a comprehensive partner field marketing strategy that aligns with the Klaviyo’s business goals and marketing objectives
  • Overseeing North America’s MDF and co-marketing programs including but not limited to pre event logistics and planning, event execution, and post event enablement and reporting. 
  • Responsible for the measurement and reporting of all partner field activations to ensure ROI delivery and transparency to leadership. 
  • Leading a team focused on the planning and coordination of field activations including 1:1 events, partner workshops, ancillary partner activations around industry events, virtual events, and direct mail. 
  • Ensure alignment to  Klaviyo’s integrated marketing teams and gaining buy-in from key stakeholders.
  • Collaborating with cross-functional teams, including partnership sales, marketing, product, outbound sales teams, and enablement to ensure event success
  • Own the partner field event budget and actively participate in vendor contract negotiations and management across managed headcount. 

Who You Are...

  • 10+ years of experience in Partner Marketing and/or field events in a B2B SaaS company
  • Thrives in ambiguity and has a desire to build field programs from the ground up.
  • A data driven marketer who leverages historical data to inform field event strategy while gaining buy in from key partner sales stakeholders 
  • An educator and relationship-builder who can evangelize and gain buy-in about the importance of Partner Marketing programs across orgs
  • Experience managing a budget of $4M+ and track record of measurement strategies to showcase ROI 

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:$176,000—$264,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the se

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Klaviyo

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