Project Manager 2 – Circulation Marketing

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.


The Project Manager 2 – Circulation Marketing position exists to lead the organization, management, and monitoring of circulation marketing strategies for all Focus on the Family periodicals. This role is instrumental in implementing effective list management tactics and coordinating stand-alone or integrated circulation marketing campaigns. Working closely with team leaders, media planners, and internal stakeholders, the project manager will ensure a comprehensive understanding of project deliverables. This position will oversee marketing programs involving diverse media formats, such as print, internet, email, and social media. The successful candidate will thrive working independently with minimal guidance, seeking supervisor involvement only for specific, uncommon challenges.

Essential Duties/Responsibilities:
• Leads the development, implementation, and project management of circulation marketing strategies for ministry periodicals. Seeks to achieve or exceed goals related to renewal rates, overall circulation, and donation income
• Demonstrates a thorough knowledge of Focus on the Family and circulation marketing processes and procedures essential to the management of marketing projects and to the functionality and effectiveness of the creative product, including email, direct mail, social media, online and eCommerce channels
• Gives input into the creation of marketing strategy including, but not limited to scope, audience development, tactical execution, and final project measures
• Creates marketing project plans and provides oversight on schedule, budget, scope, resources, milestones, risks, relationships, issues, and status
• Maintains up-to-date status reports of all projects, ensuring on-time delivery at each stage of the project process
• Directs circulation and marketing project objectives and specifications. Manages and reviews creative content at various stages of production to ensure that intended content is included and requested revisions are accurately executed
• Negotiates project schedules and deadlines with internal and external departments and expedites marketing projects as needed, attaining required approvals, following through on client and/or creative requests
• Monitors and controls resource availability, constraints, and assignments
• Highlights issues or obstacles that stand in the way of attaining strategy or impacting an on-schedule or on-budget completion of assigned activity
• Is responsible for ensuring on-time delivery at each stage of the project
• Continually seeks out new, cost-effective avenues outside of FOF to promote the magazines through multi-channels
• Enters and executes projects in Aprimo software (drives projects through the various stages of creative production, and ensures projects are closed with proper documentation)
• Ensures accurate lists are generated each month in Aprimo to fulfill constituent magazine subscriptions and renewals. Thorough understanding of the list select system with the ability to identify problems and trouble-shoot with the appropriate parties to resolve quickly
• Coordinates mailing list processing, segmentation management and data delivery to Mailing Services and/or external vendors
• Maintains and documents ongoing technical problems with technology platform; assists in troubleshooting and testing
• Builds strong relationships with partnering departments, encouraging an atmosphere of cooperation and teamwork on behalf of Focus on the Family
• Initiates and maintains regular and effective communication with all departments and individuals who have a part, including clear direction on deadlines, their role in the project, and developments that could impact project deliveries or quality
• Proactively communicates with editorial staff to keep them apprised of current circulation, promotional efforts, renewal rates etc. Works with various internal departments to ensure clear communication regarding circulation strategy
• Provides regular oral and written circulation reports to management identifying areas of success and plans to improve underperforming areas
• Runs reports, creates Excel spreadsheets, reviews result of circulation marketing efforts against goals, and provides recommendations for adjustments as needed
• Analyzes post-production response data and generate meaningful debrief reports for assigned projects suitable for presentation to senior leadership (May present findings as assigned)
• Builds project workflows to facilitate approp