Senior Campaigns Manager (International Marketing)

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What you’ll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: Multistakeholder, Mindfulness, Driven by Excellence and High Integrity. Circlers are consistently evolving in a remote world where strength in numbers fuels team success. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What you’ll be responsible for:

Circle is seeking a highly motivated and experienced Senior Campaigns Manager based in the United States who will strategize and execute our global marketing initiatives spanning multiple audiences, channels, and geographies. This person will play a pivotal role in driving the international marketing strategy and expanding the global footprint of our brand and products. This position requires a strategic mindset, a deep understanding of diverse markets, and a passion for developing innovative marketing initiatives. From influencer marketing to performance marketing, the Senior Global Marketing Manager will lead cross-functional teams executing targeted initiatives to engage audiences worldwide. This role will shape the marketing roadmap for Circle's growth in key target countries by conducting market research, overseeing localization efforts, and collaborating with internal stakeholders. 

What you'll work on:

• Influencer Marketing: Develop and execute influencer marketing strategies to enhance brand awareness and reach target audiences globally. Plan and execute media buying strategies to optimize reach and engagement in key target markets.
• Country-Specific Marketing Strategy Development: Lead the development and implementation of integrated marketing campaigns to support business objectives.
• Localization & Translation: Oversee the localization and translation of marketing materials to ensure cultural relevance and effective communication in different regions.
• Market Research: Conduct country-specific research to identify market trends, consumer behavior, and competitive landscape to inform marketing strategies.
• Cross-Functional Collaboration: Collaborate with demand generation, product marketing, and other teams to align marketing efforts and drive business growth globally.
• Budget Management: Manage marketing budgets effectively to maximize ROI and achieve marketing goals.
• Analytics and Reporting: Monitor and analyze marketing performance metrics to track the effectiveness of our global marketing initiatives and optimize strategies for continuous improvement. outcomes, and identified opportunities.
• Performance Marketing: Drive performance marketing initiatives across different channels to increase customer acquisition and retention.

You will aspire to our four core values:

• Multistakeholder - you have dedication and commitment to our customers, shareholders, employees & families, and local communities.
• Mindful - you seek to be respectful, an active listener and to pay attention to detail.  
• Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals. 
• High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards.  You reject manipulation, dishonesty, and intolerance.

What you’ll bring to Circle:

• 12+ years of experience in Global Marketing, B2B Influencer Marketing, or Partner Marketing preferred.
• Expertise in B2B campaign & B2B2C design and deployment, message development & results analysis, and reporting at a global scale.
• Proven track record of developing and executing successful marketing in diverse markets.
• Strong understanding of digital marketing channels, including SEO, SEM, so