Associate Director, Marketing Program Governance

Job Description Summary

The successful candidate will drive digital experience accountability and speed through upstream risk management and mitigation strategies. You will drive our strategy, delivery, and management of marketing programs by optimizing and creating efficient operational processes, audit strategies, universal content standards, process mapping in a clear, documented format. This is a transformational, highly visible role with significant potential for impact within the organization.

This position will be located at the East Hanover site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).

 

Job Description

Key Responsibilities:

 Marketing Program and Channel Governance

•        Intersect with a cross functional stakeholder group of marketing technology, privacy, regulatory, medical, marketing, marketing operations, etc to pull through new marketing program features and technology compliantly 

•        Ensure consistent application of executional requirements at the channel tactical level that are compliant and efficient

•        Innovate across our organization’s digital presence, leading with an enterprise mindset and utilizing AI where appropriate

•        Lead and manage projects and act as subject matter expert as needed to represent the department within assigned governance area

Content Approval Process Excellence

•        Simplify and standardize digital engagement processes: In an Agile methodology, deliver content standards, process inputs & outputs, clarify stakeholder roles & responsibilities, and related channel documentation to enable consistent, compliant ways of working; Perform requirements gathering, technical specifications, and testing solutions prior to deployment

Quality Assurance

•        Via an above brand lens, drive the effectiveness of the Material Approval Process (MAP) through upstream, in-stream, and downstream oversight and collaboration

•        Centralize capabilities for content across channels, and ensure adherence to all MAP/MIST process and compliant channel requirements

Optimization

•        Communication/Collaboration; Ensure core strategic narrative and scope is aligned across stakeholders; Simplify complex / technical concepts into themes that are easy to understand and recall; Present opportunities, risks, and benefits to senior stakeholders succinctly; Develop presentations and quick reference guides; Manage guidance docs and related system instructions; Write/contribute to Working Practice Documents (WPDs); Consult in Audits/Inquiries, whether internal or external

•        Create and execute optimization cycles for activated channels within scope to improve process effectiveness and optimize material lifecycle with alignment to commercial and compliance requirements

•        Define & design an approach for collecting & managing feedback on the existing processes and optimize based on value drivers for the business 

Education (minimum/desirable):

BA/BS degree or Equivalent required. Focus in Business, Marketing, Digital Media, Computer Science, Engineering, or Communications preferred. 

Experience/Professional requirement:

·       A minimum 5 years’ experience in pharmaceutical/biotech industry and/or digital marketing operations role

·       Mastery experience leading cross functional teams and challenging the status quo

·       At least 2 years of functional experience in pharma/biotech marketing strategy, regulatory, marketing  technology, marketing operations, IT, sales or communications preferred.

·       Any kind of launch experience: Product, Marketing, Technology etc.

·       Working knowledge of FDA and Pharmaceutical regulatory and compliance guidelines on advertising and promotion

·       Pharmaceutical review and approval process acumen

·       Deep understanding of the advertising/creative development process

·       Ability to operate under, and apply, Agile Methodology

·       Proficient in MLR process and systems, including but not limited to Veeva Vault PromoMats, Aprimo   Marketing Cloud or similar DAM/workflow and/or other channel execution applications; Drupal, SFMC

·       Proficient in digital channel requirements and policies governing the digital ecosystem

·       Comfortable interacting with all le