Job Description Summary

Job Description

Role Summary/Purpose

The CMSO Ultrasound International is responsible for identifying, setting & activating marketing strategies & programs to deliver profitable growth for the ULS portfolio across all INTERNATIONAL zones and SubSegments. Enhancing the one GE Healthcare positioning, being a growth engine for the business by driving accurate market forecasting, opportunity sizing and marketing programs are essential focus points of this role. This is a pivotal role within the Ultrasound leadership team and the INTERNATIONAL Marketing & Strategy leadership team, requiring a mature and senior profile with strong leadership and influencing skills, clear thinking, collaborative nature and an ability to solve multi-dimensional problems. This position reports to the GM Ultrasound INTERNATIONAL and is dotted line to the INTERNATIONAL Chief Strategy & Marketing Officer.

Essential Responsibilities

• Coordinate the Ultrasound strategic planning processes (i.e. Long term strategic planning, Budget review, Market forecasting, worldwide product planning), in close collaboration with the Head of Strategy INTERNATIONAL & the Modality GMs, to grow profitably the business in INTERNATIONAL. Drive and monitor execution of the marketing plan, ensuring activation of the identified strategic actions on INTERNATIONAL level and in the Zones.
• Identify short and long term market, clinical, customer and competitive trends that will influence the marketing strategy for GE HealthCare and provide guidance & prioritization on how to prepare for / pre-empt trends in order to define the strategy for accelerated business growth, go to market strategy enhancement, business model innovation and new solution development and introduction.
• Supports the long-term strategy development process and customer trends within the International region that may impact Go-To-Market (GTM) strategies; align GTM strategies and provide guidance to Value Delivery on how to prepare for / pre-empt trends through commercial approach.
• Foster use of analytics to take informed decisions and ensure deep understanding of market sizing, drivers and forecasts across the modalities and local markets.
• Define the Ultrasound integrated marketing plan, including new products introduction, KOL engagement, marketing campaigns, events, differentiation through clinical education, etc… ensuring the alignment of planning and execution across modalities and GE Healthcare Marketing Leaders in the Zones. Ensure the allocation of resources (i.e. marketing budget) according to the best Return on Investment across the portfolio and monitor it on a regular basis to ensure adherence with the target and correct execution
• Owner of market estimate and point of contact with Global ULS org.
• Work closely with the Ultrasound INTERNATIONAL MarCom Team to adapt and localize content for INTERNATIONAL market-specific customers to grow funnel
• Drive, in partnership with the INTERNATIONAL Digital Marketing Transformation Lead and the Zones, the Marketing funnel management for greater Market Visibility and Business Opportunities. Drive the INTERNATIONAL Lead Management Process to capture leads and opportunities and score/nurture them in an automated way for all customer touchpoints and channels in place.
• Work closely with the Digital Marketing Performance Manager AVS (Omnichannel) to accelerate deployment across all Zones.

• Contribute to the preparation and support in driving the Ultrasound operating mechanisms, to ensure appropriate management of financial and operational KPIs. Support the GM in the Global and INTERNATIONAL operating mechanisms (i.e. ROR, SOR).
• Collaborate with the Global and INTERNATIONAL marketing teams to develop the value proposition in line with the product positioning; equip the commercial team with collaterals and marcom materials in structured and organized tools.
• Collaborate with sales teams on Demand Generation to drive Sales growth in new and innovative commercial opportunities, particularly in Digital Channels.
• Define content / agenda and event management for the INTERNATIONAL Ultrasound commercial new hires onboarding trainings (2x per year)
• Represent Ultrasound Marketing in global cross-regional initiatives (i.e. HK, Kaizen events).
• Act as a lean advocate, supporting the Ultrasound organization in enhancing the use of lean methodology in the management of the business.

Qualifications / Requirements

• Bachelor’s Degree in Marketing, Business Administration, Engineering, or equivalent 
• 15+ years experience in business management, sales / marketing / Healthcare product/industry acumen; 5+ years of successful senior level sales management and general mana