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EM

Global Strategic Marketing Manager

Emerson
Marshalltown, United Statesfull_timeVerifiedPosted 19 Mar 2024

About the role

Are you passionate about new growth opportunities and would be excited to deliver market-moving strategies with the market leader in the process control industry? We have an opportunity in our Marshalltown, IA location. We are an equal-opportunity organization looking for a leader to develop impactful global product marketing strategies, including positioning and tiering with associated business plans to achieve sales and profitability goals! This role is intended to work globally with customers, our world area marketing and sales teams, and engineering to identify, define, and develop new product concepts plus acquisition strategies in current, adjacent, and new spaces. Emerson offers generous benefits, flexible work schedules, and we are committed to a diverse workforce!
 

In this Role, Your Responsibilities Will Be:

  • Research, monitor, and communicate dynamics in the world area, such as segment growth, new opportunities, industry trends, strategic account movements, and competitive intelligence that impact business unit performance.
  • Maintain a knowledge base of competitive products on the market.
  • Specify market requirements for current and future products by conducting market research. 
  • Share product concepts with critical team members to gather feedback and alignment.
  • Identify new and adjacent space markets.
  • Lead analysis of business trends, such as bookings, market participation, run rates, quote conversion rates, sales and profitability, etc., and propose corrective strategies where applicable.
  • Work with country-specific customer-facing organizations to develop and ensure product tiering strategies are implemented at the country level to improve wins in both volume and profit.
  • Identify and communicate new products and/or enhancement to existing products and solutions. - Coordinate new product field testing and new product introductions and training. 
  • Provide strategic planning input on various ad hoc projects


Who You Are: 

You recognize and respond to the impact of global trends on the organization. You create competitive and breakthrough strategies that show a clear connection between vision and action. You use knowledge of business drivers and how strategies and tactics play out in the market to guide actions.

 
For This Role, You Will Need: 

  • Bachelor’s degree in engineering or business
  • Minimum of 5 years of relevant industry experience
  • Business development and/or sales channel background needed to investigate and develop growth plans, market analysis, portfolio roadmaps, conduct competitive analysis, and develop cases and general growth strategies resulting in profitable growth
  • Experience in process engineering, sales, business development, or marketing 
  • Legal authorization to work in the United States – Sponsorship will not be provided for this position 
     

Preferred Qualifications that Set You Apart: 

  • MBA preferred
  • Control valve business knowledge and experience desired
  • Ability to influence people up and down the organization
  • Strong communication skills including written, oral, and visual media. Ability to provide clear and concise presentations to leadership teams.
  • Analytical mentality to solve complex problems with limited information. Ability to synthesize inputs from numerous and disparate sources to provide clear direction
  • Strategic mentality in approach to business challenges with a strong bottom-line orientation
  • General knowledge of financial reporting parameters and operational indicators

Our Offer to You: 

This role has the flexibility of a remote work option up to three days a week. Our teams work together to ensure our chosen work schedules enable our creativity and efficiency as we serve the needs of our customers.

We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs.  We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave. 

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers. 

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Company

Emerson

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