Senior Marketing Manager, Cardiometabolic Portfolio

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Senior Marketing Manager, Cardiometabolic Portfolio

Who We Are:

Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients, customers and for the organization. We aspire to deliver better health outcomes for all patients by providing comprehensive solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs. We are committed to creating a positive culture and focus on the values of the team and its members.  We take responsibility for our actions and deliver on our commitments, while also prioritizing work/life balance to ensure everyone thrives both personally and professionally.  The team emphasizes learning and development and we empower team members to speak openly.  

We represent Roche’s commitment to lead with science in order to develop transformational solutions that help improve patient outcomes and simplify lab operations.  As the Core Lab market leader in the US, the Core Lab team excels at the identification, commercialization and the full end-to-end management of reagent solutions that enable our customers to deliver on their overarching priorities, including improving patient outcomes. 

The Opportunity:
We are seeking an experienced marketing professional who is driven by deep customer insights and driving differentiated solutions that bring value for physicians, laboratorians, patients, payers and health systems in the Cardiometabolic therapeutic area. The Senior Marketing Manager is accountable for a comprehensive strategy and marketing plan that drives demand across our Cardiac portfolio, improves patient outcomes and drives revenue.  This includes a blend of strategic thinking, cross-functional leadership and tactical execution across personal and non-personal channels. 

This role requires strong collaborative skills given the need to collaborate with multiple business partners - Field Sales, Global Lifecycle Team, Corporate Accounts, Medical & Scientific Affairs, Insights, Market Access, Product Management, Advocacy, Training & Development, potential pharma partners, agencies and other key stakeholders. This individual will represent the voice of the customer internally, leading the creation of both strategy and tactics that demonstrate how our products help fulfill unmet needs in the market. 

Job Facts:

• The Senior Marketing Manager, Cardiometabolic portfolio reports to the Clinical Marketing Director and serves as a member of the Clinical Marketing Team--a team representing four key disease areas (Neurology, Infectious Disease, Cardiometabolic, and Women’s Health)

• Leads Cardiac marketing strategies, tactics and activities, including promotion, positioning, messaging, strategic investments, potential pharma partnerships and sales support

• Balances the cross-functional strategic pursuit of long-term growth with the short term execution needs of sales and other partners and is accountable for meeting annual objectives

• Serves as core member of cross-functional cardiac squad and leads commercial sub-teams focused on cardiac (ex.- Cardiac Tactic Toolbox team, Lp(a) Commercialization Team)

• Leads the development and execution of the Cardiac portfolio marketing plan to create demand and maximize patient, customer, and financial impact. This includes defining key performance indicators (KPIs) critical to driving desired outcomes

• Drives tactical execution and a seamless, well integrated brand message and overall position across multiple marketing platforms

• Evaluates potential to partner with internal/external pharma on strategies to ensure diagnostic marketing strategy enables disease modifying therapy (DMT) utilization

• Partners with PM and key stakeholders to create short and long-term product roadmaps within the Cardiac portfolio (pipeline planning). 

• Partners with Reagent Product Marketing team to drive a coordinated approach to product management of tests in the Cardiac portfolio, including launch and in-market execution

• Supports