Senior Product Manager, Ads CRM

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



About the Team

Our CRM PM team exists to empower TikTok sales to build profitable customer relationships through actionable insights, advanced intelligence, and scalable best practices.

We are proud to sit at the best moment in TikTok with rock growth speed and play a crucial part in Tiktok business penetration and globalization.



We are all entrepreneurial surrounded by opportunities to drive new initiatives and business growth. We are bold and innovative people that like to get our hands dirty and make a hands-on impact. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs.



Role Overview

TikTok leverages CRM to drive TikTok business growth and globalization. We are also playing a crucial role in bridging business and TikTok monetization products. This role will own end to end ownership of building the next generation marketing workflows on our core monetization CRM platforms and partner with dedicated Engineers, UX, Data Science teams to drive the next chapter of TikTok globalization.



The right candidate will possess a strong product management background, will have demonstrated experience leading medium to large products from 0 to 1, will have rich background in building Ads, marketing, CRM products, and will have a well-rounded experience partnering with business, engineering, data science and ML teams. You must be able to thrive and succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means you are hands-on and not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves, dig in and get the job done.



Responsibilities:

- Owner of the success of core monetization CRM and other internal inhouse monetization workflows

- Build a roadmap and provide feature development recommendations through data-driven analysis and user insights

- Provide a strong point of view as a consultant to business partners to affect process optimization and policy decisions

- Drive the development of innovative solutions and influence a wide breadth of key decision makers, cross-functional partners, and engineering to achieve business output

- Develop and deliver innovative custom solutions, introducing concepts and roadmaps to key decision makers and senior management to address their business issues and needs

- Earn the trust of engineering teams through a strong technical acumen, detailed PRDs that clearly articulate decision making, and data-driven analysis