Sr. Manager, Brand Strategy & Growth Marketing

Electrify America is committed to revolutionizing the way people charge. As the country's largest open DC fast charging network, Electrify America is actively contributing to electrifying mobility today and building a more sustainable future.

At Electrify America, we value innovation, collaboration, and a commitment to sustainability. We strive to establish a diverse and inclusive workplace where employees can develop personally and professionally. As a team member at this rapidly growing company, you can work on state-of-the-art technology and join a team making a significant impact in the world. If you're interested in joining a dynamic, innovative company, Electrify America is a place where you can learn, grow, and make a difference!

Role Summary:

As the Senior Manager of Brand and Growth Marketing, you will be responsible for developing and executing integrated brand marketing strategies that align with our business objectives and drive sustainable growth. In this role, you will merge the Brand Marketing Strategy team and the Growth Channel Marketing teams to create a cohesive and powerful marketing force. Reporting directly to the Director of Brand Strategy & Integrated Marketing, you will play a pivotal role in shaping our brand identity and expanding our customer base.

The Senior Manager position leads the go-to-market planning for the Electrify America, Electrify Canada, Electrify Commercial, Electrify Home and As Seen on EV brands. The role will lead all marketing launches and ensure cross functional alignment on all marketing initiatives. In addition, the role will ensure a consistent brand voice and creative identity is delivered across the company and that all strategic marketing activities are tied directly to business KPIs. This position will work closely with the marketing controller and finance team in managing department's budget allocation, tracking and reporting. This position requires a strong leader, that is both a team player and strategically sound.

Role Responsibilities:

Brand Marketing & Strategy (45%):

• Brand Strategy: Develop and execute a comprehensive brand strategy that aligns with our company vision, values, and target market. Define and communicate the brand positioning, messaging, and tone of voice consistently across all marketing channels and touchpoints.
• Integrated Marketing Campaigns: Oversee the planning, development, and execution of integrated marketing campaigns that drive brand awareness, customer engagement, and revenue growth. Collaborate closely with internal teams, such as product marketing, creative, and content, to ensure consistent messaging and a seamless customer experience.
• Growth Channel Optimization: Drive customer acquisition and revenue growth by optimizing performance marketing channels, including digital advertising, social media, SEO/SEM, email marketing, and other relevant channels. Continuously analyze performance metrics, identify opportunities for optimization, and implement data-driven strategies to maximize ROI.
• Corporate Social Responsibility: Manage the strategic corporate social responsibility roadmap.  Develop CSR bran