Senior Events Marketing Manager

About Spark Advisors

We’re Spark, a mission-driven company helping independent Medicare brokers build the insurance business of their dreams. The vast majority of beneficiaries select benefits with the help of an independent broker, but technology and support for brokers is woefully antiquated. We provide workflows and services to help brokers achieve transformative growth.

In just five years, we’ve partnered with over 6,000 brokers and enrolled over 140,000 beneficiaries, making us the fastest-growing Medicare brokerage in the country. Brokers love us: during this period of intense growth, we’ve maintained an NPS of 91 and a client retention rate of 93%, and we’ve helped brokers grow on average >100% since partnering with us.

It’s an exciting time to be at Spark. Our diverse, remote-first team comes from leading technology, healthcare, and insurance companies, and has grown from 70 to 90 in the last year. Most recently, we’ve raised a Series B from leading investors who share our ambition.

Join us: we’re always on the lookout for sharp, talented, empathetic teammates.

 

Summary

Spark is looking to bring on a results-oriented Senior Events Marketing Manager to create and manage in-person experiences, targeted sales programs, and virtual events. You will collaborate closely with Sales, Customer Experience, and Marketing stakeholders to design and implement programs that will promote the Spark brand, and ultimately drive pipeline and revenue growth for the business. You will join a growing marketing team and will be expected to drive impact quickly. 

What you’ll do

• Orchestrate all workstreams included in the execution of Spark events, including sponsorship deliverables, speaker and content coordination, hosted dinner logistics and virtual experiences. 
• Own both the creation and execution of unique sales plays and offers to drive pipeline, including event activations, incentive/direct mail campaigns, executive offers and other high-impact programs. 
• Research and recommend valuable conferences and events for Spark to attend or host and manage the contracting, budgeting, and negotiation process. 
• Coordinate all deliverables needed for events, including booth set up, swag purchases, travel logistics, attendance enablement, etc. 
• Enable Sales on Marketing programs, focusing on event or sales play promotion and activation, as well as ensuring prompt follow-up with attendees. 
• Build strong relationships with key stakeholder teams, including SGMs, AEs, AMs, Sales Leadership, Marketing, & Executives
• Utilize a data-driven approach to ensure leads are converting to pipeline and aggregate stakeholder feedback and determine what can be improved moving forward. 

What we’re looking for

• 5+ years of experience in both the strategy build and execution of events in a B2B environment
• Ability to travel to events (approximately once per month, varying by time of year) to ensure flawless execution and strong sales alignment
• A proven track record of meeting targets, and creating value through events, including data from previous events you’ve run that show ROI
• Strong organizational and project management skills
• Vast experience negotiating event and vendor contracts
• Experience working collaboratively with multiple internal teams and stakeholders
• Strong writing and communication skills

Nice To Haves 

• Familiarity with Marketing Automation, CRM, Sales Engagement tools for creating email campaigns and sales plays
• Examples of creative, out-of-the-box event ideas you’ve executed before

Compensation

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Spark. In accordance with New York City, Colorado, California, and other applicable laws, Spark is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is listed below. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.

Base Salary$130,000—$160,000 USD

Why you should join our team

By joining Spark, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the brokers and b