US Value Expansion Senior Product Marketing Manager (Lake Forest, IL)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The US Value Expansion Senior Product Marketing Manager is responsible for setting the US strategic direction and tactical implementation of activities that will lead to a customer-centric and goal achievement culture, focusing on optimizing customer satisfaction and economic profit for their particular product line.

• The US Value Expansion Marketer is responsible for creating US demand for the assigned products in a manner that optimizes customer satisfaction and economic profit, while also achieving revenue goals. Development and execution of the marketing plan.
• This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).

The Opportunity

• This is not a remote opportunity
• Travel up to 20 %

Our location in Lake Forest, IL currently has an opportunity for an US Value Expansion Senior Product Marketing Manager.  US Value Expansion Senior Product Marketing Manager is responsible for creating a clear line of communication between the sales team and all other areas that affect the product...Global Marketing, RA, QA, PM, Commercial Excellence, Demand Planning, Senior Leadership, etc.

Competition and Positioning:

Thoroughly understand competitive offerings and provide the sales team with appropriate positioning and tools stressing relevant differentiation.

Product Promotion:

Create/optimize core tools and launch to sales team with proper training, focus and monitoring.

External Communication:

• Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
• Responsible for managing positive media exposure in partnership with the Public Affairs department, related to managed products.
• Business Process goals will be measured against commitments in the annual marketing plan.
• Compliance with the Quality System, and all Ethics/Compliance guidelines is required.
• Manage financial planning and reporting processes for product line such as Plan, Update, LBE, LRP and contribute US-specific assessment to the R&D stage gate process.
• Lead cross-functional teams to appropriately manage product line of focus and regularly provide strategy updates to senior leadership

Product En