Senior Director, Club Sales

Simple Mills is a rapidly-growing company on the forefront of the clean food movement, transforming center store grocery aisles with products made from nutritious, purposeful ingredients. Simple Mills is a female-founded business, started by Katlin Smith in 2012 out of her own Kitchen. In the company’s short history, Simple Mills has disrupted the market to become the #1 bestselling natural baking mix, the #1 bestselling natural cracker, and the #1 bestselling natural cookie.

The company’s mission is to advance the holistic health of the planet and its people by positively impacting the way food is made. Simple Mills is distributed in 25,000+ stores nationally including Whole Foods, Target, Walmart, Kroger, Costco and more, and available online at retailers like Amazon and Thrive Market. The brand’s newest products include: Organic Seed Flour Crackers, Seed & Nut Flour Sweet Thins, and Soft-Baked Almond Flour Bars. Simple Mills has earned broad recognition from top tier media and industry associations- including a segment on our Founder & CEO Katlin Smith on NPR’s How I Built This. Our products have been featured in a wide array of top publications including Vogue, Women's Health, Forbes, Business Insider, mindbodygreen, NOSH and many more. Simple Mills was also a 2020 Health Magazine Snack Award Winner!

Role Description

As Sr. Director of Club Sales, you’ll own the end-to-end strategy and execution for the club channel. You will serve as the face of our brand to Costco, Sam’s Club, and BJ’s, driving revenue, execution, and launching innovation in one of the most competitive retail environments. You’ll lead account planning, sell-in, cross-functional coordination with operations, and trade spend management, all while bringing our brand’s mission to life in a format built for scale.

You will report to the Head of Sales.

What You’ll Do

• Define & execute the club channel strategy (Costco, Sam’s, BJ’s), including new listings, assortment, product innovation (SKU/pack formats) collaboration, and omnichannel go-to-market.
• Own full P&L responsibility for the club channel: revenue, trade & promotional investment, margin and deduction management, cost control, and forecasting.
• Develop compelling, data-driven business cases rooted in category, shopper, and syndicated data; blend analytics with storytelling to influence senior buyers.
• Build and drive the promotional & trade calendar, including seasonal planning, in-club activations, and digital extensions.
• Partner cross-functionally with Supply Chain, Operations, Finance, Marketing, and R&D to ensure flawless execution in supply, packaging, merchandising, and delivery.
• Lead broker and trade partner relationships, setting expectations, monitoring performance, and aligning channel goals.
• Monitor competition and shopper trends; proactively adjust strategy to stay ahead.
• Represent the customer voice internally, escalating key issues, ensuring expectations are exceeded, and driving customer-centric solutions.
• Lead quarterly business reviews with club partners and maintain performance dashboards to drive operational excellence.
• Build and mentor high-performing teams, including indirect partners, fostering growth and accountability.
• Perform other duties as assigned

Requirements

• Bachelor’s degree required; advanced degree a plus.
• 10+ years of progressive experience in CPG sales, with deep success in club/wholesale/warehouse channels (Costco, Sam’s, BJ’s).
• Demonstrated track record of growing large accounts in club: securing listings, scaling distribution, and driving incremental revenue/profit.
• Proven P&L ownership with expertise in trade investment optimization, forecasting, margin management, and deduction control.
• Advanced negotiation skills and experience closing large contracts, securing merchandising & promotional support.
• Strong analytical mindset, syndicated data, POS, shopper insights, inventory & forecast metrics, KPI dashboards.
• Executive presence & communication skills: confident presenting to senior buyers, C-suite leaders, and internal stakeholders.
• Experience managing teams and indirect partners (brokers,