TikTok Shop - Seller Ecosystem & API Strategy Program Manager

E-commerce’s Governance and Experience (GNE) organization is dedicated to building a safe, sustainable, and high-trust marketplace where every customer enjoys a seamless purchase experience. Within GNE, the Experience Team focuses on delivering reliable, intuitive, and outstanding end-to-end journeys for all TikTok Shop users.



We are seeking a Seller Ecosystem & API Strategy Program Manager to define the strategic architecture of our seller-facing API ecosystem, harmonizing technical infrastructure with human-centric operations to support how our sellers communicate with buyers and our platform. You will bridge the gap between technical product capabilities and operational excellence. By driving end-to-end process improvements and deep API service optimization, you will empower sellers to serve buyers more effectively, ultimately moving the needle on buyer CSAT and seller API adoption.



Responsibilities:

- API Strategy & Parity: Lead the charge in ensuring total functional consistency across all touchpoints, including the Seller Center, Seller Chatbot, and 3rd-party integrations. You’ll drive a seamless seller experience across tools, ensuring that every interaction supports a consistently excellent customer experience.

- Operational Automation: Identify friction points in the seller lifecycle and design automation initiatives to eliminate manual overhead. You will transform "brute force" processes into elegant, scalable workflows.

- Exception Design & Edge Case Management: You'll design resilient processes to anticipate and manage operational exceptions, defining the rules and workflows that keep resolution increasingly automated, consistently handled, and effectively invisible to the buyer.

- Seller Enablement & API Utilization: You will champion how sellers adopt and use our APIs, driving education, best practices, and tooling that make integration straightforward and high-value. You’ll partner with cross-functional teams to create guides, templates, and support models that help sellers unlock richer use cases, deepen their engagement with our platform, and fully leverage API capabilities in their day-to-day operations.

- Data-Driven API Experience: You will ensure our APIs are optimized to provide sellers with the data they need to deliver a positive customer experience, improving their response times and service quality.

- Cross-Functional Leadership: Act as the "glue" between Product, Engineering, and Operations. You will translate complex technical API requirements into clear operational roadmaps with formal business requirement documents to enable solid handoff to product.