Associate Athletics Director for Marketing, Digital Media & Licensing

 

Job Summary

Reporting to the Senior Deputy Athletics Director for External Relations, the Associate Athletics Director for Marketing, Digital Media, and Licensing will be responsible for developing, implementing, and maintaining all marketing and promotions strategies and advertising that lead to increased visibility and revenue generation. The position will also oversee creative services digital media, including web, video, and social media; Act as liaison to the media rights holder; Oversee the licensing and brand development of the athletics department logos and marks; and serve as part of the athletics management team.

 

Key Responsibilities

• Develop, implement, and execute a comprehensive marketing plan for 22 division I sports.
• Oversee external marketing and connect with community groups to sell tickets and activate the Spartan brand in the marketplace.
• Outline promotions and ticket sales strategies emphasizing increasing revenue, raising attendance, and enhancing in-game promotions to maximize the fan experience.
• Assume overall responsibility for in-game marketing and promotions associated with home athletics events, including but not limited to the production of run of show timelines and public address scripts, operation and production of video boards, organization of in-venue music and time-out coordination with band, cheer, and dance, as well as activation of sponsorship agreements.
• Develop and implement strategies to increase and maintain high levels of student involvement.
• Assist in coordinating and fulfilling sponsorships as they relate to contractual obligations through the media rights holder.
• Coordinate media buying that includes but is not limited to television, radio, print and web.
• Develop and implement direct marketing campaigns and daily content utilizing print, email and new media.
• Oversight of radio and television advertising production.
• Manage Video Production and Graphic Design for digital platforms.
• Social Media/Digital Program Execution.
• Video and Video board Technical Management.

 

Knowledge, Skills & Abilities

• Proficient in NCAA, SJSU, and Mountain West Conference rule and regulations
• Strong ability to provide effective direction in managing the flow of work
• Experience in marketing leadership and developing strong marketing plans and Gameday Productions
• Ability to communicate with constituents in a professional and respectful manner
• Ability to handle multiple projects and prioritize deadlines in a fast-paced environment
• Ability to manage a team of professional employees as well as student employees and or volunteers
• Knowledge of marketing principles
• Ability to work varying hours, including late nights, weekends and holidays
• Working knowledge, or the ability to learn basic HTML and understanding of website maintenance
• Ability to design web formatted graphics
• Production and layout management with a strong ability to perform quality assurance
• Ability to produce and direct live and recorded events
• Proficient in the following software and interfaces: Adobe Creative Suite: Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe Premiere, Adobe After Effects, Lightroom and other photography software and use of RAW files
• Working knowledge of Daktronics Venus 7000 and Show Control, and an ability to learn computer software interfaces quickly
• Working knowledge of social media and digital asset management, including Facebook, Twitter, Instagram, Pinterest, and YouTube
• Ability to recruit, hire and train full-time staff and hire student interns

 

Required Qualifications

• Bachelor’s Degree in a related field
• Minimum of two years’ experience leading a Marketing Department in professional or collegiate athletics

 

Preferred Qualifications

• Master's Degree in a related field
• Three to five years of experience in marketing and multimedia service areas, including supervision of staff, as well as running in-game productions

 

Compensation

Classification: Administrator II
Anticipated Hiring Range: $7,500/month - $8,750/month
CSU Salary Range: $4,812/month - $15,449/month

The final hiring salary will be commensurate with experience.

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Su