VP, State Product Management

About the role

The Vice President, State Product Management is a senior leader within the Product organization, reporting directly to the SVP, Product Management.

This role serves as the accountable product leader for assigned state portfolios, with full ownership of state-level P&L performance, including growth, profitability, and retention. 

The Vice President defines and leads the state-level portfolio strategy required to maximize growth while delivering sustainable performance. This includes setting state-specific growth and profitability priorities, determining competitive positioning, sequencing pricing and underwriting actions, and ensuring disciplined execution of product and rate initiatives to achieve targeted outcomes.  

What you’ll do​
State Portfolio Leadership and P&L Accountability

• Own end-to-end performance of assigned state portfolios
• Establish and deliver against annual growth, profitability, and retention objectives
• Prioritize and sequence portfolio actions across rate, underwriting, appetite, forms, and guidelines
• Maintain a structured performance review cadence while establishing clear accountability with cross functional stakeholders for results
• Identify and respond to emerging trends proactively

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Strategy Execution and Governance

• Translate national product direction into state-specific action plans
• Drive consistent and disciplined implementation of product initiatives
• Ensure clear ownership, timelines, and cross-functional alignment for all major initiatives
• Institutionalize execution playbooks and feedback loops to refine both state and national strategy over time 

Regulatory Strategy and Excellence

• Develop forward-looking state filing strategies aligned to portfolio objectives
• Partner closely with Legal, Compliance, and Actuarial to ensure well-supported, high-quality submissions
• Maintain proactive and collaborative engagement with regulators
• Ensure filings clearly articulate value to members and reflect market conditions

Enterprise Integration and Market Intelligence

• Integrate insights across Underwriting, Claims, Distribution, Risk Management, and Actuarial to inform state-level decisions
• Help steer field strategies through data-driven portfolio insights
  Leverage competitive intelligence and local market analysis to inform positioning
• Ensure product offerings reflect competitive dynamics, member expectations, and broker needs 

What we’re looking for

• 15+ years of experience in Personal Lines insurance, including significant portfolio, product, or actuarial leadership responsibility
• Demonstrated experience owning and managing P&L performance
• Strong understanding of multi-state regulatory environments
• Proven ability to translate strategy into measurable performance outcomes
• Exceptional analytical capability and executive judgment
• Ability to influence and align senior leaders across functions
• Highest level of integrity and accountabilit