Senior Director, Head of Marketing - Mobile

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, PGA 2K, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need
 

The Senior Director, Head of Mobile Marketing reports to the VP & GM of Mobile, and will drive the marketing vision, strategy, and execution for existing and new 2K mobile titles.

This role supports the expanding Mobile Business Unit, leading both User Acquisition and Brand Marketing pillars. A leader that is intrinsically ‘we’, vs ‘I’, cares deeply, and leans into data driven insights and learnings is critical to the unit’s growth. Specifically, we are looking for someone who:

• Flexes expertly between the visionary mentor/coach and the tactical doer. Building relationships both within and across the team is critical, as well as balancing partnerships, challenging the status quo, and knowing when to bring people on the journey vs driving fast change.
• Has clear mastery in mobile marketing post-IDFA. You and your team are expected to know our mobile products and our competitors’ products intimately - what they do today and what they plan to do in the future. You will tie together user acquisition, app store optimization, brand activations, and PR to develop the most compelling marketing strategies and actions.

The ideal candidate would have experience shipping and operating top grossing F2P mobile games while in a UA or Marketing role, and is devoted to the success of our games and team.

Key Responsibilities:

• Develop a Marketing vision, strategy, and plan for 2K mobile game franchises that delivers commercial, player and brand results aligned with short- and long-term success. Demonstrate the courage to advocate for and test innovative new approaches even when challenged by legacy ways of working.
• Hire, train and develop a world-class mobile marketing team. Create an environment that inspires and empowers everyone to do their best creative work and thinking.
• Create launch and rollout campaigns that tie together the capabilities of different functional teams – product management, UA, brand marketing, PR, creative services, and analytics.
  • Define strategic, multi-million-dollar, sustained UA campaigns from Soft Launch to Live Ops. Drive continued high-quality volume to 2K’s mobile titles, optimized to return on LTV. Create a relentless culture of experimentation on existing UA channels while establishing new UA funnels.
  • Own & manage the creative Oversee rigorous testing & experimentation processes that maximize acquisition performance. Also lead the team in the development of brand creatives (app icons, screenshots, trailers, 1st party promo art).
  • Work with brand and product teams on product positioning. Develop branding communications, advertising, promotional and PR programs over title’s lifecycle.
  • Develop the organic vs paid media strategy for social and community. Manage the social content development calendar and our community strategy.
  • Lead ASO – including A/B testing and optimization of our App Store Listings.
• Be the expert on our players - who they are, how they buy and their key buying criteria to not only input marketing strategy but product development.
• Be an expert on our competition