Director, Global Creator + Influencer Marketing - All Titles

Who We Are:

2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA2K, WWE2K, Bioshock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

The role:

The Director of Global Creator + Influencer Marketing is a key leader in spearheading and sculpting the future of marketing within the company across all titles. Equal parts analytical, culturally savvy, self-starter and attuned to the future of creator and influencer marketing in entertainment, this role will need to influence, strategize and execute on holistically integrated creator and influencer campaigns for our titles. 

You will also lead and develop our NextMakers creator loyalty program and set the pace for program growth and development, as well align brand leadership to your future vision. We need a dreamer with a measured approach who is focused on helping educate and quantify success, who can plan for the near-term while building for the future. As the subject matter expert, you will be the champion and evangelist of creator + influencer marketing at 2K and help to build workflows with cross-functional teams that will help to best honor it.

This role is part of the larger 2K Global Marketing team, working directly under the Global Head of Digital Community Marketing who oversees social marketing, community, as well as creator and influencer marketing. This team is responsible for developing and executing creator and influencer strategies across all game titles and works heavily cross-functionally with our global and territory marketing, paid media, live services, brand partnerships and full digital community marketing team, to connect the creator ecosystem with our campaigns seamlessly.

We partner across the organization through continued influence and relationship-building to orchestrate a unified, effective, and scalable effort.  At any given moment we are the supporter, leader, approver, and/or responsible party with other internal and external teams. 2K has an ambitious roadmap for the future, and candidates should be driven by opportunity, passion for their work and collaborating with numerous functions within the organization as we head into the future. We’re building a future of marketing from a player-first POV and you will help us to prioritize and streamline integrating creators and influencers seamlessly into all of our campaigns.

 

What We Need:

Creator and Influencer Marketing Expertise 

Influencer and creator marketing is at the heart of our brand marketing strategies. You will be not only a subject matter expert, but help to sculpt integrated marketing plans that are driven by your proven knowledge and expertise. You will continue to proactively present forward-thinking strategies and work closely with teams to educate, brainstorm and collaborate on improved ways to build creator and influencer marketing into campaigns.

Forward-Thinking, Nimble Approach

The world of creator and influencer marketing is ever-evolving and this role will help to set the pace for future ways of working, to optimize our processes. Given the fluid nature of this work, you will possess the business acumen to steer the course through hardships, while working to lead and guide the team on effective ways forward. You will tackle any issues that come your way with grace and actively work to plan ahead to mitigate issues with cross-functional teams.

Entertainment / Sports / Gaming Talent Experience

We’re looking for someone with a deep understanding of creator and influencer marketing in the entertainment industry, or other adjacent creative or live spaces. You possess direct relationships with creators and influencers, agents, agencies and managers to land talent for future campaigns. You are able to lead a team of influencer and creator marketers and have expert knowledge of contracting, payout and legal posting parameters. You will be the authority in creator and influencer policy and can build strategic top-level plans, as well execute should it be needed.

Social Content Savvy

As most creator and influencer content lives on social media, we’re looking for you to have a deep knowledge and understanding of social marketing trends and parameters, as well as good taste in content and a knowledge for what “performs” on platform. Your social content expertise will set the tone for the types of content and briefs we output to creators and influencers, helping to direct campaigns in a meaningful, strategic way.

Global Marketi