CRM Marketing Specialist
BrightspeedAbout the role
Company Description
At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South.
Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience.
Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none.
Job Description
We are currently looking for a CRM Marketing Specialist to join our growing Marketing team! In this role, you will be responsible for designing, building, improving, and maintaining customer communications and triggers in Sales Force Marketing Cloud and other key MarTech solutions. Come help us build the best and fastest fiber-optic network in America!
As CRM Marketing Specialist, your duties will include:
- Build customized customer journeys in marketing cloud through combined expertise in database management and data extensions
- Optimize our use of Salesforce reports and automations to monitor and optimize KPIs
- Responsible for the email platform optimization, acting as the subject matter expert for optimizing all email KPIs including inbox deliverability, data feeds, mobile metrics
- Bring extensive experience in SFMC products
- Complete technical production and deployment activities including but not limited to automated email campaign set-up, scheduling, testing, data architecture, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns inside SFMC
Qualifications
WHAT IT TAKES TO CATCH OUR EYE:
- 2+ years of SFMC Development and Administration experience
- Strong business acumen and excellent written and oral communication skills
- Demonstrated ability to manage multiple projects through prioritization, planning, and task delegation
- Track record of delivering results and an ability to operate in both a long term strategic as well as short term tactical scope in a high-energy, fast-paced environment
BONUS POINTS FOR:
- Marketing Cloud Certification strongly preferred
- Bachelor’s Degree in Business Administration, Marketing or related field
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Additional Information
WHY JOIN US?
We aspire to contemporary ways of working.
We are committed to being a leader in defining a new way to work because we recognize the changing mindset of today's workforce. We have a brand new, state-of-the-art corporate HQ in Charlotte, NC and our current priority is to make it a truly vibrant destination by hiring talent in the greater Charlotte area. Why? Because our purpose is to reimagine how people work, learn, play and connect!
We offer competitive compensation and comprehensive benefits.
Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical, emotional and financial health. We are committed to building a team as diverse as the customers we serve.
Diversity, equity and inclusion are at the center of our grounding belief in Being Real.
When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us be fierce advocates for more accessible, inclusive and high-quality internet, because we believe doing so promotes equity in the communities we serve.
Brightspeed is an Equal Opportunity Employer
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