Supervisor, Strategy
Publicis GroupeAbout the role
Company Description
About Publicis Health Media
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Job Description
The Supervisor, Strategy selects media channels and programs for assigned clients based on the established strategic media approach, and with the input and expertise of cross-functional teams. They lead projects from start to finish, maintain account flowcharts, and oversee the creation of traffic workbooks and creative asset trackers. This person reports into the Associate Director, Strategy.
Key Responsibilities
Knowledge
Pharma media experience, touching on a diverse set of conditions, disease states, and/or audiences (DTC, HCP, Payer, etc.)
Familiarity the total marketing process and the strategic role of media
Understanding of the role of media channels in a plan
Expertise in various media software, especially Tardiis and MediaTools
Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes
Managing & Leading Others
Supports the Director, Strategy and/or Associate Director, Strategy
Builds trust and shows respect for all employees
Works collaboratively with cross-functional teams
Trains junior-level Strategy team on tools and processes
Manages time and resources for direct reports
On-boards and trains new hires
Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews for direct reports
Nurtures and develops direct reports
Participates in PHM’s interviewing efforts
Strategy & Account Management
Prepares and compiles various media plan and strategic presentations
Pulls through overall media strategy on deliverables
Helps VP, Strategy drive the planning process
May work across multiple accounts and campaigns
Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
Provides input on media channel mix and initial budget allocation and rationale
Ensures media flowcharts match financial documents (MBA’s) at all times
Oversees creation and management of Creative Asset Trackers
QA’s and guides Senior Associate on development of accurate traffic workbooks
Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
Pushes for continuous improvement of self, team, and client deliverables
Contributes to new business efforts as needed
Client Service
Builds a day-to-day relationship with appropriate clients on assigned brands
Conveys passion for clients and their businesses
Provides input to client to help shape their marketing priorities
Provides outstanding client service
Influences clients through strong public speaking, presentation, and writing skills
Qualifications
Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
Proven ability to manage people and projects
Proven ability to earn the respect of clients, internal partners, and peers
Proven ability to manage challenging situations and persons
Proven ability to manage multiple accounts, campaigns, clients, etc.
Excellent public speaking and presentation skills
Excellent written communication skills
Education & Experience
5+ years media experience
Cross-channel media knowledge and experience
Familiarity with standard media research and planning tools (e.g. Clear Decisions)
Pharmaceutical industry a plus
BA/BS; advanced degree a plus
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