Customer Marketing Manager (Hybrid - Austin, TX)

Customer Marketing Manager

Location: Austin, TX (Hybrid)

About Us

Togetherwork is a $250M recurring revenue SaaS business with over 33 software applications serving 12+ vertical markets. We exist to help communities, organizations, and businesses thrive by delivering software solutions tailored to their unique needs.

With our new headquarters on South Congress in Austin, TX, we are entering an exciting phase of growth. We work hard and play hard. We love our customers, we innovate with purpose, and we won’t stop until we’ve delighted every client across the diverse ecosystem we serve.

About The Role 

We’re looking for a Customer Marketing Professional to join our marketing team and play a critical role in building deeper relationships with our existing customers. This person will focus on developing and executing engaging campaigns that nurture customer loyalty, drive product adoption, and uncover growth opportunities within our customer base. The ideal candidate will be highly customer-centric, data-driven, and creative in finding ways to strengthen retention and expand customer value. A knowledge of embedded financial services offerings is preferred, as this will help create targeted, relevant messaging for our customer segments.

What You'll Do

• Design, launch, and optimize customer-focused marketing campaigns that drive adoption, retention, engagement, and upsell opportunities.
• Partner with customer success, product, and sales teams to understand customer needs and deliver timely, relevant content across email, in-app, webinars, and community platforms.
• Develop customer journeys and nurture programs that increase adoption of features, encourage renewals, and support account growth.
• Create and manage customer communication plans around product updates, training, and new features to drive awareness and usage.
• Segment and analyze customer data to identify patterns, risks, and opportunities for deeper engagement.
• Support the creation of customer advocacy initiatives, including case studies, testimonials, and referral programs.
• Measure campaign performance, retention rates, and customer growth metrics, and present actionable insights to leadership.
• Stay current with best practices in customer lifecycle marketing, embedded financial systems, and SaaS retention strategies.
• Apply Agentic Marketing tools to streamline production, personalize campaigns, and improve speed-to-value—safely and measurably.

 

What You'll Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3+ years of experience in customer marketing, lifecycle marketing, or demand generation within a SaaS or technology company.
• Strong understanding of customer engagement and retention strategies across multiple channels.
• Familiarity with embedded financial systems or adjacent industries is strongly preferred.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) and CRM systems.
• Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas.
• Analytical mindset with experience tracking and reporting on campaign performance, churn, and growth metrics.
• Collaborative team player with the ability to work across departments and influence without direct authority.

 

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options
• 100% Employer paid short/long term disability
• Basic Life
• 401(k) option with 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave
• Pet Insurance
• Medical Travel Benefits
• Infertility Benefits
• Teladoc
• Employee Assistance Program
• Wellness Benefits & Engagement Platform

 

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or fede