Regional Marketing Manager, Public Sector

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Atlassian is at an inflection point. We built one of the most successful product-led growth engines in enterprise software — millions of teams adopted our tools bottom-up, without a single sales call. Now we're in the middle of a deliberate, high-stakes evolution: taking that massive installed base and building an enterprise go-to-market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI-powered platform — the connective tissue for how the world's best teams plan, build, and deliver.

This role exists to bring that story to life in-market and turn it into pipeline for sales.

We're looking for a Regional Marketing Manager to own the marketing strategy and pipeline outcomes for our Public Sector segment. Our job is simple: generate pipeline for sales. Everything we do — every event, campaign, partner activation, and regional program — is measured by whether it creates and accelerates opportunities for our sales teams.

You'll work alongside sales, PMM, demand gen, events, and partner marketing — but you are the one accountable for understanding why the segment is or isn't hitting its number, and for driving the response. We're looking for someone who thinks like a business owner, not a program operator.

Responsibilities

Responsibilities

• Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the Public Sector sales team

• Diagnose performance gaps — when Public Sector is behind, you own figuring out why and recommending the change in approach

• Bring Atlassian's AI and platform transformation story to life in-market — translating global narratives into locally resonant proof points, customer stories, and campaign themes

• Build and execute the Public Sector marketing strategy in close partnership with sales leadership

• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis

• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what Public Sector actually needs

• Translate Public Sector market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions

• Be the voice of Public Sector inside the marketing organization — ensure these priorities are represented in planning

• Partner with Public Sector sales leaders to align on target accounts, segment priorities, and go-to-market motions

• Coordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mix

• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reach

• Manage the Public Sector activity calendar and ensure all motions ladder up to the pipeline plan

• Measure, analyze, and report on Public Sector performance to marketing and sales leadership

• Oversee adaptation of global content and campaigns to ensure relevance — and flag when global programs won't land in-market

Qualifications

• 6-7+ years in B2B marketing with a focus on Public Sector (field marketing, demand gen, or regional marketing)

• Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities

• Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook

• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives

• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action

• Track record of influencing cross-functional teams — not just coordinating with them

• Self-starting tendencies with an ability to drive projects forward without waiting for permission

• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages

• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on